Dennis LaBrasca
Stratham,NH
Summary
Sophisticated Mentor/Leader with background propelling company offerings and brand through focused strategies. Confident and smooth communicator when delivering presentations and maintaining client relationships. Focused when analyzing competitors and target market to determine unique selling proposition and maximize revenue. Performance-oriented Sales Leader offering exceptional record of achievement over four decades long career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
37
37
years of professional experience
Work History
President of Sales and Marketing
Paradigm Health Holdings
06.2007 - 10.2021
- Evaluated market data to develop and create business strategies and marketing plans that increased market share.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Exceeded sales quotas 54% and increased profitability 17% through effective sales strategy and business planning.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Vice President of Sales and Marketing
Newton & Associates
04.1997 - 09.2006
- Developed overall marketing strategy and support implementation across all departments.
- Drove company branding efforts to increase market presence and brand recognition.
- Managed $9 million in annual marketing budget.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Supported business development efforts and coordinated with marketing team on special campaigns.
- Created strategic market vertical service roadmaps for new initiatives
- Built relationships with customers and community to establish long-term business growth
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
- Prepared sales presentations for clients showing success and credibility of products
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines
Vice President of Sales
Midwest Specialty
06.1984 - 01.1996
- Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Initiated in-depth account assessments with sales and management teams to evaluate sales potential.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Increased declining margins by 11% and profits 3% by cross-selling marketing verticals with new products to existing customers.
Education
Skills
- Sales Performance
- ROI Analysis
- Metrics Tracking
- Budget Development
- Brand Development
- Sales Projections
- Sales Process Engineering
Golf, Pickleball and volunteer work
Im an active person within my community volunteering and mentoring. I have a passion for competitive environment's.
Timeline
President of Sales and Marketing
Paradigm Health Holdings
06.2007 - 10.2021
Vice President of Sales and Marketing
Newton & Associates
04.1997 - 09.2006
Vice President of Sales
Midwest Specialty
06.1984 - 01.1996
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