Derek Johnson

• Achieved a 38% increase in digital retention in '24 by enhancing member engagement across the web and mobile
• Played a pivotal role in the company's digital overhaul, integrating technology with business strategy to future-proof operations and propel Orangetheory ahead of industry trends
• Led a cross-functional team in a comprehensive website redesign project, driving a 30% surge in website traffic and a 20% increase in online sales
• Led cross-functional teams to conceptualize and launch innovative features, driving user engagement by 40% and differentiating the platform in a competitive market
• Developed and analyzed KPIs and metrics for product performance, implementing a test-and-learn approach that increased product adoption rates by 35% and reduced churn by 20%
• Championed data analytics to inform business strategies and product decisions, fostering a culture where data-driven insights drive operational optimization and member engagement initiatives

Digital Roadmap Development: Pioneered the creation of a comprehensive digital roadmap, guiding mobile product development from ideation and creation through planning and successful launch.

• This roadmap was instrumental in aligning cross-functional teams and ensuring timely delivery of innovative features that met market demands and user expectations.
• Exceptional Improvement in App Ratings: Led a transformative initiative to elevate user experience of mobile applications, increasing the app ratings from 2.9 to 4.8 stars in Apple App Store and Google Play Store
• This remarkable achievement was based on over 1 million customer reviews and reflected profound user satisfaction and engagement enhancement.
• Operational Efficiency & Cost Optimization: Successfully transitioned mobile development operations from external agencies to an in-house model, focusing on iOS and Android platforms
• This strategic move resulted in $1.8M in cost savings and optimized team efficiency by reducing staff count from 22 to 5, enhancing agility and productivity.
• Strategic Mobile Vision & Leadership: I crafted and executed a forward-looking strategy for our mobile ecosystem, focusing on customer support enhancements and learning and development
• This strategy bolstered our executive team's efforts to capitalize on key mobile opportunities for business growth.

• Developed and implemented an innovative technology strategy, resulting in 30% faster adoption of emerging technologies and a 50% improvement in system reliability
• Launched a Business Analyst and Development Center of Excellence, significantly improving project quality and efficiency through enhanced requirements gathering and streamlined code reviews
• Orchestrated the adoption of agile methodologies and optimized project workflows, achieving a 70% increase in productivity and 40% faster project delivery
• Spearheaded product strategy overhaul and rolled out new digital offerings, resulting in a 43% market share expansion and 35% increase in customer acquisition rate in just 9 months

• Cultivated a high-performing, diverse cross-functional team of 10 members, fostering collaboration and driving significant improvements in project delivery and client satisfaction
• Architected and executed a comprehensive product roadmap, strategically positioning the company for substantial market growth and revenue expansion
• Orchestrated a comprehensive overhaul of technical processes and communication channels, resulting in a 70% surge in production efficiency and 40% improvement in team collaboration metrics

• Partnered with global executive leadership team to create and drive strategy of enterprise business applications
• Built and led high-performing project management teams across business and IT and oversaw 3 cross-functional teams managing customer-facing application development and infrastructure upgrade initiatives
• Introduced improvement to power plant generator management software that drove 90% average plant cost savings by providing data-driven run-rate recommendations to plant operators, enabling sale of excess power
• Leveraged enterprise gas delivery customer data to build strategic roadmap for improving gas delivery and enhancing customer experience, providing $1B+ total savings to company and customers: Developed automated customer portal to eliminate need for manual gas tank volume measurement, saving average gas station $1.6M annually
• Implemented automated distribution system that generated $42M annual truck operations savings by enabling online access to product ordering and bill payment processes
• Implemented Salesforce CRM to introduce online sales and contracting process

• Performed business analysis of high-profile project proposals to draft documents for development engineers
• Served as key member of Agile development team guiding digital transformation roadmap
• Led team of 8 to develop application features aligned with customer preferences
• Created Center of Excellence in collaboration with business analysis peers to standardize project requirements
• Reviewed and improved request-for-proposal (RFP) processes