Derek Moore
Nashville,TN
Summary
Looking to make a difference using my talents to tell your story through any and all media, across all platforms. Extensive background in video production and editing, social media strategy, content creation, sports reporting, digital marketing and analytics. Skilled as writer of every sort, from Twitter to magazine-length features. Practiced in public speaking and performance. Sports Administration Masters and Journalism Bachelors degrees.
Overview
16
16
years of professional experience
Work History
Creative Director/Owner
FlyHawk Productions
Nashville, TN
01.2013 - Current
- Video and photography services and production, including shoot-write-edit video packages, company stories, commercials and independent films
- Social media and website management, SEO and content creation
- Produced "the best local commercial I have ever seen," according to a Memphis city council candidate
- Comedy short "The Suburban Itch" was screened at NYC- and LA-area film festivals
- 2 documentaries were world-premiered, including at Justice on Trial FF in Los Angeles, and a 3rd is offered to schools as educational fare for no fee.
Video Producer/Social Media Strategist
Metro Nashville Sports Authority
Nashville, TN
01.2022 - 06.2022
- In this contract and intern role, I produced MSA's first in-house-made video, a story using local women sports stars from years past to commemorate 50th anniversary of Title IX
- Produced MSA's first logo and developed strategic plan for their roll-out of social media platforms
- Cut staff clerical times by 90% by introducing new technology and training staff
- Led event set-up and preparation for Nashville's pro and college sports organizations.
Media Relations/Social Media Strategist
Belmont University
Nashville, TN
01.2021 - 06.2021
- Improved recruiting of athletes, as acknowledged by coaches, by expanding web and social media presence, which included adding live stream video and video/print personality features on star athletes
- Exponentially increased web and social media viewership
- As pool reporter for national outlets and NCAA, I heightened exposure for Belmont while creating and managing all written, web and social media content and all photographic and video content for Belmont's men's and women's track and field and cross country teams, as 30-40-hour-a-week internship.
Communications Specialist
Relations, HealthStream Inc
Nashville, TN
01.2017 - 01.2018
- Boosted communication and morale within the company by originating a weekly vlog with the CEO, Bobby Frist
- Made internal communications more efficient and more secure by developing the company's first Intranet
- Conceptualized, edited and produced graphic design as well as video, photography and print content for various public-facing and in-house platforms.
Digital Marketing Coordinator
HealthStream Inc
Nashville, TN
01.2016 - 01.2017
- Greatly increased viewership among target audiences using clever graphics, including "Nurse Humor" campaign
- Elevated quality in generating content and coordinating digital marketing campaigns, including SEM, SEO, email marketing, display and social networking
- Upgraded website content using Sitefinity CMS Management
- Increased company's use of analysis in digital campaigns using Hootsuite, Sprout Social and Google Analytics
- Developed 2 external websites, microsites and Emarketing systems
- Increased targeting in digital advertising channels, including Google Ad Words, Retargeting with Listen Loop, and social media ads on LinkedIn, Facebook and Twitter.
Sales Coordinator/Website Manager
P.O.G. LLC
Nashville, TN
01.2014 - 01.2015
- Increased sales by 33% when I led, managed and trained a team of more than a dozen PhotoBooth operators, including scheduling, graphic selection and placement
- Elevated website content and improved communications as the primary customer contact and coordinator
- Put the company's best foot forward in setting up and managing events.
Videographer, Managing Editor and Website Manager
TotalSportsMag.com
Nashville, TN
01.2010 - 01.2012
- Greatly increased views by quickly churning out quality video content, including sports news and features, up to 12 packages daily
- Expanded coverage to nationwide as I traveled extensively in U.S
- To shoot, write, edit and produce sports video packages for this online sports startup
- Boosted company's footprint by creating and posting podcasts and marketing events for a variety of sports genres
- Added visibility and revenue as I pitched, wrote and created feature sports articles that we sold to media outlets and trade publications.
Broadcast TV Photographer, Editor
WTVF Channel 5 News
Nashville, TN
08.2008 - 01.2009
- Expanded Channel 5's coverage of local sports as, during this internship, I shot and covered sports events, then edited taped footage for evening newscasts
- Assisted in all facets of production, including checking wire reports, logging feeds and games, preparing initial scripts, and working with editors to produce highlights.
Education
Master's Degree - Sports Administration
Belmont University
Bachelor of Science - Journalism (Broadcast TV and Social Media Emphasis
Belmont University
High school diploma - Liberal Arts and Sciences
David Lipscomb
Skills
- Video Production, Video Shooting, Video Editing, Writing copy of all kinds, Content Creation
- Social Media Strategy, Media Relations, Public Relations, Investor Relations, Communications, Photography, Graphic Design, Digital Marketing
- Journalism, On-Camera News Reporter, On-Camera Sports Reporter, Event Management, Presentation and Public Speaking (10 years)
- SEO, KPI, Analytics, Ad Buying, Blogging, Wordpress, PhotoShop, Avid, Adobe Creative Suite
Timeline
Video Producer/Social Media Strategist
Metro Nashville Sports Authority
01.2022 - 06.2022
Media Relations/Social Media Strategist
Belmont University
01.2021 - 06.2021
Communications Specialist
Relations, HealthStream Inc
01.2017 - 01.2018
Digital Marketing Coordinator
HealthStream Inc
01.2016 - 01.2017
Sales Coordinator/Website Manager
P.O.G. LLC
01.2014 - 01.2015
Creative Director/Owner
FlyHawk Productions
01.2013 - Current
Videographer, Managing Editor and Website Manager
TotalSportsMag.com
01.2010 - 01.2012
Broadcast TV Photographer, Editor
WTVF Channel 5 News
08.2008 - 01.2009
Master's Degree - Sports Administration
Belmont University
Bachelor of Science - Journalism (Broadcast TV and Social Media Emphasis
Belmont University
High school diploma - Liberal Arts and Sciences
David Lipscomb
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