Derek Wilkinson
Miami Beach
Summary
Social media manager and community strategist with 6+ years of experience leading high-volume social for brands including eBay, Logitech, Bet MGM, and Twitch. Build scalable content operations and cross-functional workflows that bridge creative, community, and paid teams. Driven 250 million+ impressions and 3.5 million organic engagements, and received a Webby Award for Best Metaverse Immersive Campaign.
Overview
8
8
years of professional experience
Work History
Community Manager
DEPT
Orlando
08.2024 - Current
- Own always-on community and content operations for brands like Logitech, eBay, BetMGM, and Twitch, generating 120M+ impressions and 2M+ organic engagements
- Established a scalable community management framework for Logitech, resulting in a 10% improvement in cross-team execution efficiency.
- Lead operations between community, creative, and paid media teams by turning campaign strategy into clear calendars, briefs, and publishing workflows
- Partner with creative and media leads to ensure organic and paid content meets platform best practices, on-time deliveries, and is aligned to strategy
Brand Social Lead
eBay
Denver
12.2022 - 07.2024
- Built and maintained campaign-level content calendars, asset trackers, and copy matrices supporting more than 50M+ impressions annually.
- Directed all social and community strategy for eBay's Collectibles vertical, including content planning, creator partnerships, events, and publishing cadence
- Served as the main connector between brand marketing, creative, paid media, and agency partners, making sure campaigns launched smoothly and aligned to business goals
- Designed and enforced community management playbooks and response frameworks to maintain an 80%+ positive sentiment across high-volume audience interactions
Social Media Manager
Urban Outfitters
Lone Tree
06.2020 - 07.2022
- Developed monthly and quarterly content plans for retail locations and brand channels, driving consistent publishing and 40%+ engagement growth
- Built district-wide content training programs to establish shared best practices, which led to the launch of 2 new brand social accounts
- Met with visual merchandising and retail leaders to develop social content calendars that aligned with in-store and seasonal priorities
- Created local in-store event programming, such as donation drives and small business spotlights, raising over $1,500 in donations and increasing brand awareness
Visual Merchandising Manager
Urban Outfitters
Lone Tree
06.2019 - 06.2020
- Led in-store visual and campaign execution for high-volume retail locations, contributing to a $5M+ sales year and a 20% increase in revenue
- Awarded 7 visual excellence awards for combining visual merchandising and e-commerce skills to inform in-store merchandising moves
- Used trend analysis and performance data to inform seasonal floor sets and product storytelling, connecting physical and digital brand experience
Assistant Manager
Urban Outfitters
Miami
02.2018 - 05.2019
- Supported recruiting, training, and team operations for a high-traffic retail location, contributing to a 10% reduction in employee turnover
- Helped foster an inclusive, service-driven team culture that drove a 25% increase in quarterly sales
Education
Some College (No Degree) - Public Relations
Florida State University
Tallahassee, FLSkills
- Social & Brand Strategy
- Content Operations
- Project Management
- Community Strategy
- Cross-Functional Collaboration
- Campaign Planning
- Community management
- Social media management
Accomplishments
Awarded Best Metaverse Immersive campaign at the 16th annual Webby Awards for the eBay Vault Trials - an immersive Virtual Reality manifestation of the physical eBay vault
Personal Information
Title: Social Media Manager
Websites
Timeline
Community Manager
DEPT
08.2024 - Current
Brand Social Lead
eBay
12.2022 - 07.2024
Social Media Manager
Urban Outfitters
06.2020 - 07.2022
Visual Merchandising Manager
Urban Outfitters
06.2019 - 06.2020
Assistant Manager
Urban Outfitters
02.2018 - 05.2019
Some College (No Degree) - Public Relations
Florida State University