DESA EMANUEL

• I was a Co-collaborator

Of the implementation of the current anchor zoning strategy based on data and observation, increasing Likelihood to Recommend: 80% → 88% Timely Assistance: 59% → 75%.

• A part of the Launch 2025 Customer Journey champion, delivering vision, purpose, and behavioral clarity in DDL and manager huddles which led to one to one store mindset . We drove Accessories and AppleCare attach above benchmark, with peak performance in the APU Pickup area.

• Lead a high-performance Connection Team (Leads, Experts, and Specialists) with a focus on trust, coaching, and accountability.

• Coach in real time using observation, empathy, and data to support behavior shifts, performance growth, and ownership.

• Champion inclusive leadership by building psychological safety, valuing diverse voices, and fostering a culture of belonging.

• Influence and collaborate with manager peers to strengthen floor leadership, drive consistency, and maintain accountability for both business outcomes and employee engagement.

• Recognized multiple times by Store Leadership for dependable follow-through, clarity in communication, and consistent leadership during change.

• Co-created a services engagement strategy with two peer collaborators, simplifying behaviors that help teams confidently introduce Apple Services as part of everyday customer interactions. Because of the work we have done we have seen service increase from a 3.5% to 6.9%.

• I championed early adoption of Orchard, supporting team members in connecting performance insights to their personal development, contributing to:

• increase performance in Connect & Personalize: 49% → 81% as a store which drove team alignment.

• Led all store operations, achieving year-over-year sales growth through customer-centric leadership and team coaching.
• Developed managers and associates to strengthen performance, readiness, and succession.
• Elevated operational reliability through scheduling, accountability, and consistent follow-through.
• Built a high-trust, high-service culture rooted in feedback, engagement, and customer delight.