DeShawn Diawaku

• Conducted market research and competitive analysis to identify consumer trends and support campaign strategy.
• Developed audience insights that informed brand messaging and marketing recommendations.
• Collaborated with creative, account, and strategy teams to develop integrated marketing campaigns.
• Helped create marketing presentations, campaign strategies, and client recommendations.
• Researched consumer behavior to improve brand positioning and audience engagement.
• Managed multiple projects simultaneously while meeting deadlines in a fast-paced agency environment.

• Delivered exceptional customer experiences in a fast-paced environment serving hundreds of guests weekly.
• Balanced multiple priorities while maintaining accuracy and attention to detail.
• Built strong interpersonal relationships through professional communication.
• Trained and mentored new team members on customer service standards.
• Collaborated with kitchen staff and management to ensure efficient daily operations.

• Assisted with promotional campaigns across print and digital channels.
• Coordinated with advertisers and internal teams to ensure successful campaign execution.
• Helped organize advertising materials and campaign timelines.
• Supported communication with local businesses and campus partners.
• Tracked campaign performance and engagement metrics.