Desiree Rossi
Clearwater,FL
Summary
Strategic and data-driven digital media professional with 10+ years of experience in eCommerce, retail media and omnichannel advertising
Overview
9
9
years of professional experience
Work History
Senior Specialist | Retail Media Sales
BJ's Wholesale Club
Clearwater, FL
01.2026 - Current
- Secured $3M+ in revenue commitments in a 4-month period while covering full sales pipeline during team leave
- Identified, pitched, and closed high-impact opportunities through strategic account planning and client-focused solutions
- Consistently exceeded performance expectations by combining data-driven insights with tailored sales strategies
Senior Account Executive
Epsilon Retail Media (Formerly Known as CitrusAd,) Petco & AutoZone
02.2022 - 01.2026
- Developed and executed strategic account plans, resulting in 5M+ in annual revenue across Petco and AutoZone media programs
- Identified and activated multiple brand funding sources (e.g., shopper marketing, eCommerce, national media) to maximize client investments
- Created and presented omni-channel reports and insights, enhancing campaign performance and ROI
- Cross-sold advertising solutions and built deep client partnerships by consistently exceeding media KPI
Client Solutions Manager
CitrusAd, Petco
06.2021 - 01.2022
- Launched & optimized 50+ onsite campaigns in collaboration with Petco and internal cross-functional teams
- Managed campaign lifecycles from pitch through execution, including contract development and asset management
- Wrote ad copy, coordinated creative, and ensured technical accuracy in platform setup
- Trained and mentored 3 new team members, improving operational onboarding and client outcomes
Account Manager
SilverBack Advertising
11.2017 - 05.2021
- Managed a book of 30+ automotive clients while supporting 3 senior sellers; ensured compliance with 7 OEM marketing guidelines
- Delivered data-driven campaign reviews and business insights, increasing client ad spend and satisfaction
- Conducted competitive analyses and identified performance gaps that led to strategic upsell opportunities
Education
Bachelor of Arts - Mass Communication, Journalism, Business Administration
Louisiana State University
12-2013
Skills
- CRM Management (Salesforce, HubSpot)
- Data Analysis (Excel)
- Data Visualization & Dashboarding (DOMO, Criteo, Epsilon Retail Media/CitrusAd)
- Pipeline & Lead Tracking
- Strategic Planning
- Joint Business Planning (JBP)
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Senior Specialist | Retail Media Sales
BJ's Wholesale Club
01.2026 - Current
Senior Account Executive
Epsilon Retail Media (Formerly Known as CitrusAd,) Petco & AutoZone
02.2022 - 01.2026
Client Solutions Manager
CitrusAd, Petco
06.2021 - 01.2022
Account Manager
SilverBack Advertising
11.2017 - 05.2021
Bachelor of Arts - Mass Communication, Journalism, Business Administration
Louisiana State University