Desiree Sumner
Grand Junction,IA
Summary
Proven marketing and sales professional with a track record of increasing brand awareness and customer engagement at Melalueca. Skilled in branding, customer service, and editing, demonstrated through innovative campaigns and effective content creation. Excelled in fostering inclusivity as a Group Fitness Instructor, enhancing both physical and mental well-being of participants.
Overview
13
13
years of professional experience
Work History
Independent Marketing Executive
Melalueca
07.2018 - Current
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Boosted lead generation with targeted email marketing strategies and social media advertising.
Group Fitness Instructor
Jefferson Parks & Recreation
04.2021 - 10.2023
- Cultivated a welcoming atmosphere for all skill levels, promoting inclusivity and accessibility within group fitness classes.
- Led weekly classes for up to 25 individuals with consistent participation and positive feedback.
- Developed creative and fun fitness classes to keep participants engaged and motivated.
- Demonstrated modified routines with regressions and progressions to meet diverse fitness levels.
- Promoted overall wellness by incorporating mindfulness practice into selected group sessions, enhancing participant mental well-being alongside physical fitness achievements.
Independent Sales Representative
Avon Products
04.2011 - 06.2018
- Consulted with customers to assess requirements, offer product recommendations and resolve technical issues after sales.
- Educated customers by providing hands-on product demonstrations and explaining benefits and advantages of using product.
- Evaluated inventory and delivery needs and optimized strategies to meet customer demands.
- Used prospecting and client development techniques to produce fresh leads and maintain solid conversion rate.
- Conducted daily follow-up calls to answer client's questions and manage sales process.
Product Descpription Writer/Editor
Kinzer Projects
01.2012 - 02.2015
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
- Generated ideas for new content series or formats based on audience interests and market trends.
- Enhanced client satisfaction by delivering high-quality written content tailored to specific industries and target audiences.
Education
Associate of Arts - Dance
Dean College
Franklin, MA05.1995
High School Diploma -
Hingham High School
Hingham, MA06.1993
Skills
- Branding
- Sales Promotions
- Presentations
- Strong time management
- Customer Service-Oriented
- Research
- Microsoft Office
- Data Entry
- Editing and proofreading
Timeline
Group Fitness Instructor
Jefferson Parks & Recreation
04.2021 - 10.2023
Independent Marketing Executive
Melalueca
07.2018 - Current
Product Descpription Writer/Editor
Kinzer Projects
01.2012 - 02.2015
Independent Sales Representative
Avon Products
04.2011 - 06.2018
Associate of Arts - Dance
Dean College
High School Diploma -
Hingham High School
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