Devany Crowley

Newberg,OR

Summary

Creative, strategic and experienced End-to-End Merchandiser with a passion for design and enhancing the consumer experience. My career goal is to continue to serve others by providing solutions to problems and inspiration through innovation and style.

Overview

years of professional experience

Work History

Global Merch II - Men's Running/Fitness App (ETW)

Nike World Headquarters

Beaverton, OR

04.2022 - Current

Support the Men’s Apparel Running and Fitness Merch team in building global consumer right assortments - Leveraging POS analysis, retail acumen, and geo led insights to serve the consumer's and marketplace needs, to create line plan optimization and build business growth.
With trust from my team, took ownership and led assortment strategies in the following areas; In partnership with x-functional partners, grew the Men's Trail Running Apparel business season over season in investment and revenue. Managed the Men's Fitness Tee portfolio, ~35M in Revenue each season, right sizing the assortment and influencing graphic execution inputs in partnership with Geo Merch and Product.
Self-starter in finding new ways of working to improve efficiencies and effectiveness of the team's work. Developed new tools to maximize our resources to influence business decisions and better communicate seasonal priorities and vision to downstream and upstream partners.
Contributed to an inclusive and positive team environment; Responsible for onboarding a new teammate from the WIN program, created onboarding materials to aid in their development and support the team.

Visual Merchandising Manager

Crate and Barrel

Tigard, OR

12.2014 - 12.2021

Planned and executed the overall merchandise design vision and strategy - Developed the new season floorplans in AutoCAD based on architecture, hindsight analysis, and visual presentation standards.
Monitored inventory levels and rate of sale on all product categories, adjusting merch strategies accordingly.
Analyzed consumer needs to drive the right product or categories through weekly reporting - translating numbers into actionable behaviors to improve KPIs. Presented the business to internal and external stakeholders, emphasizing results and plans of action.
Held self and team accountable for meeting deadlines, working with sense of urgency and going above and beyond for the customer through multi-season management. Ability to reprioritize and make quick business decisions using a balance of art and science and retail business acumen.

Assistant Store Manager - Digital Manager

House of Lolo

Portland, OR

07.2011 - 06.2015

Opened the first location of a high-fashion retail boutique; product processing, store ordering, merchandising.
Wore many hats and flexed into multiple functions; Agile and always a self-starter in learning a new skill.
Assisted in launching digital commerce platform; uploaded product images and descriptions, maintained categories and used analytics to track consumer journey and opportunities.
Created original digital graphics, marketing material and signage in Photoshop and Adobe Illustrator to bring the product to life and communicate to the consumer through knowledge in trend.

Retail Management Intern

Nordstrom

Costa Mesa, CA

06.2006 - 09.2006

In a fast-paced, consumer centric environment; I learned how to formulate a business plan, analyze reports and lead a team.

Education

Bachelor of Science - Merchandising Management

Oregon State University

Corvallis, OR

Skills

Consumer Centric: Held various roles from Consumer Creation, Visual Presentation and Digital, giving me a big picture, End-to-End POV
Attention to Detail: Through years of visual merchandising, I have trained my design eye to identify the smallest of details that can have great impact on the customer experience

Teacher: My patience and approach to training has proven results and praise from others
Resourceful: As a self-starter, I have learned to lean on my resources Improving processes and increasing productivity is a value I add to a team environment

Timeline