Devin Williams
Seattle,WA
Summary
Accomplished sales leader and operational leader skilled in territory management and business development. Known for driving engagement and retention through strategic partnerships and comprehensive market analysis. Committed to leading teams in achieving ambitious sales goals while fostering collaboration across functions.
Overview
1
1
Language
19
19
years of professional experience
Work History
Director of Business Development
Lineage Logistics
Seattle, Washington
01.2025 - Current
- Developed strategic partnerships to enhance service offerings in cold storage logistics.
- Led market analysis to identify growth opportunities in supply chain sectors.
- Oversaw cross-functional teams to implement business development initiatives efficiently.
- Established customer relationships to drive engagement and retention for logistics services.
- Conducted competitive analysis to inform pricing strategies and market positioning.
- Collaborated with marketing teams on promotional strategies for new logistics solutions.
- Presented business proposals to stakeholders, aligning with corporate objectives and goals.
- Managed contract negotiations with potential clients, ensuring favorable terms for the company.
- Managed the entire sales cycle process including prospecting, lead generation, qualifying prospects, presenting solutions, negotiating terms and closing deals.
- Negotiated partnerships with key industry players to expand market presence.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Analyzed market trends and identified new business opportunities in existing and potential markets.
- Developed and implemented a comprehensive business development strategy for the organization.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Sales Manager
Lineage Logistics LLC
Seattle, WA
09.2021 - 12.2024
- Developed and executed strategy for 32 million dollar sales territory, overseeing real estate, logistics, and company initiatives.
- Managed a team of 15 employees by delegating tasks and ensuring productivity.
- Built relationships with customers and industry professionals to establish long-term business growth.
- Developed and promoted weekly, monthly, and quarterly sales objectives.
- Analyzed regional market trends to discover new opportunities for growth.
- Led and developed professionals from within organization.
- Directly responsible for complex port based 3PL Warehouse facilities P&L and AOP goals.
- Negotiated and authored contracts and leases for 4 locations, enhancing profitability.
National Fisheries Future Leader
National Fisheries Institute
Washington, District of Columbia
01.2025 - 12.2025
- Selected for NFI's Competitive leadership development program designed to prepare high-potential leaders for senior leadership roles.
- Completed executive training in strategic leadership, financial acumen, operational excellence, change management, and cross-functional collaboration.
- Participated in executive mentoring, team-based business initiatives and leadership workshops.
- Facilitated communication between members to enhance industry standards and best practices.
- Collaborated with stakeholders to develop policies supporting fisheries management and conservation.
Western Regional Sales Director
Houston's Inc.
Portland, OR
08.2018 - 09.2021
- Maintained open communication, followed up on customer needs, and offered new products to account holders, resulting in strengthened client retention and increased repeat business.
- Increased revenue generation by collaborating with senior executives to assess regional performance and develop new sales strategies.
- Cultivated strong relationships with key account holders, enhancing loyalty and driving ongoing business opportunities.
- Traveled to customer sites with sales representatives to meet and help close deals through effective persuasion.
- Mentored and trained staff to define and exceed field sales objectives.
- Captured market share by facilitating setup of sales and distribution channels, creation of sales partners and new product rollouts.
- Analyzed redistribution channels within my region, identifying opportunities to optimize distribution and improve service delivery.
- Formalized sales process to enhance operations and promote acquisition of new customers.
- Analyzed quarterly sales statistics and prepared analyses for corporate management.
- Penetrated new markets by investigating competitor products, services and trends.
National Key Account's Manager
Pacific Seafood Group
SEATTLE, WA
02.2015 - 08.2018
- Managed key enterprise account, driving sales, negotiating contracts, and delivering comprehensive reporting.
- Oversaw key accounts, tailoring strategies to align with specific client needs.
- Cultivated client loyalty by ensuring consistent quality and exemplary service through proactive account management.
- Achieved client loyalty through quality, productivity, service, and proactive management.
- Facilitated penetration of key accounts via strategic planning.
- Increased profitability and revenue by generating $100 million in sales.
- Surpassed annual quota by 20%.
- Increased product sales through targeted marketing campaigns.
- Worked with large chain restaurants and retailers nationally and internationally, including Kroger, Landry's, Costco, Walmart, Yum! Brands, RUI.
- Collaborated with cross-functional teams to streamline product offerings and services.
- Analyzed market trends to identify new business opportunities and risks.
Western Regional Sales Manager
Sierra meat & Seafood
Seattle, Washington
09.2013 - 01.2015
- Managed regional sales strategies to expand market presence in Western territories.
- Collaborated with cross-functional teams to align marketing and sales initiatives.
- Developed relationships with key clients to enhance customer loyalty and retention.
- Analyzed market trends to identify new business opportunities in the seafood industry.
- Prepared regular reports on sales performance for executive leadership review.
- Coordinated product launches and promotional events across multiple states for maximum impact.
- Analyzed market trends to identify new business opportunities in the western region.
- Organized promotional events such as roadshows, exhibitions. in order to create brand awareness in the western region markets.
- Developed long-term relationships with customers through excellent service delivery.
- Identified cross-selling opportunities between different product lines within the same company.
- Assisted with budgeting processes related to regional sales activities.
- Supported distributors across retail, food service and OMNI Channel outlets
- Prospected, identified, and cultivated relationships with contacts to promote product lines and solutions.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
Assistant General Manager and Sales Manager
Nicky USA
Seattle, WA
05.2011 - 01.2015
- Doubled revenue in less than one year in a new market and maintained this pace.
- Increased sales volume by effectively managing over 200 accounts and product installations.
- Drove sales by leading business development efforts and establishing an inside sales support team.
- Expanded territory through warm calling leadership and negotiating contracts that increased profitability.
- Managed all sales duties and activities within the organization.
- Opened an expansion office in the Seattle, WA market.
- Supervised employees across departments in various departments across the organization.
- Collaborated with retailers to enhance product placement and engage Foodservice buyers.
Combat Medic (68W)
United States Army
Fort Bragg, CA
06.2007 - 09.2011
- Managed combat readiness and wellness for 2500 troops, ensuring operational capability.
- Delivered critical medical support during combat operations, enhancing soldier survivability.
- Administered medical support in civilian emergency room, facilitating timely patient care.
- Achieved promotion to E-5 rank after four years of service.
- Completed Army Ranger leadership course.
- Completed Airborne operations and qualifications course.
- Completed EMT-B, EMT-P and LPN civilian medical licensing tests.
Education
Bachelor of Science - Nursing
Oregon Health and Science University
Portland, OR05-2006
Master of Science - Business
George Fox University
Newberg, ORSkills
- Business development
- Sales expertise
- Consultative selling
- Contract management
- Negotiations expertise
- Sales negotiations
- Territory management
- Distribution channel management
- Client account management
- Market analysis
- Market research
- Pricing strategy
- Channel strategy
- Proposal writing
- Contract management
- Revenue growth
- P&L responsibility
- Strategic planning
- Innovation strategy
- Team leadership
- Leadership development
- Collaboration skills
- Effective communication
- Public speaking
- Relationship selling
- Revenue growth
Accomplishments
- Earned 'Top Performer' award in 2015.
- X-Factor Award Winner 2022 & 2023.
- Best New Business 2022.
- President Award 2024 & 2025
Languages
Spanish
Professional
Timeline
Director of Business Development
Lineage Logistics
01.2025 - Current
National Fisheries Future Leader
National Fisheries Institute
01.2025 - 12.2025
Sales Manager
Lineage Logistics LLC
09.2021 - 12.2024
Western Regional Sales Director
Houston's Inc.
08.2018 - 09.2021
National Key Account's Manager
Pacific Seafood Group
02.2015 - 08.2018
Western Regional Sales Manager
Sierra meat & Seafood
09.2013 - 01.2015
Assistant General Manager and Sales Manager
Nicky USA
05.2011 - 01.2015
Combat Medic (68W)
United States Army
06.2007 - 09.2011
Bachelor of Science - Nursing
Oregon Health and Science University
Master of Science - Business
George Fox University