Devin Craig PT DPT
Baltimore,MD
Summary
Health tech partnerships and strategic account leader with 8+ years of experience across sales, client success, clinical care, and enterprise account management. Currently oversees VALD's Northeast region, managing 10 Business Development Managers, 3 Client Success Managers, and 1,000+ active accounts. Doctor of Physical Therapy with expertise translating objective health and performance data into actionable insights for clinical, operational, and executive stakeholders.
Overview
7
7
years of professional experience
Work History
Regional Sales Manager, US Northeast
VALD
Baltimore, MD
03.2025 - Current
- Drive strategic account growth, regional sales, and client success for VALD's Northeast U.S. marketing supporting health, performance, sports, military, and academic organizations with objective data technology.
- Manage 10 Business Development Managers, 3 Client Success Managers, 1,000+ regional accounts, and 300+ active Maryland accounts across healthcare, PT, pro sports, universities, performance, military, and government healthcare, driving approximately $750K in individual annual sales.
- Own strategic account growth and post-sale partner success across onboarding, implementation, utilization, renewals, retention, expansion, and escalations, serving as the key liaison between clients and Client Success, Product, Legal, Contracts, Accounting, Support, Shipping, Marketing, and Executive Leadership.
- Built and expanded a formal enterprise partnership with MedStar Health, resulting in adoption across 20+ clinics, VP-level stakeholder engagement, customized onboarding, and a five-year, six-figure enterprise agreement.
- Lead utilization, renewal, and account health conversations in partnership with Client Success, using product usage data and performance insights to identify adoption gaps, improve engagement, reduce churn risk, and uncover expansion opportunities.
- Track weekly KPIs and present business updates to senior leadership, synthesizing regional performance, risks, account health, forecast accuracy, pipeline development, team performance, and recommended actions.
- Partner cross-functionally to resolve escalations and turn client feedback into action, including a Washington Commanders software enhancement released within weeks and an NBA Combine product escalation resolved onsite to ensure successful testing execution.
- Selected Accounts: MedStar Health, Under Armour, Children's Hospital of Philadelphia, Johns Hopkins, University of Maryland, Baltimore Ravens, Washington Commanders, Baltimore Ravens, U.S. Navy SEALs.
Business Development Manager
VALD
Baltimore, MD
08.2023 - 03.2025
- Owned new business development, strategic account growth, product education, demonstrations, and client relationship management across healthcare, performance, collegiate, and tactical accounts.
- Exceeded annual quota each year as a Business Development Manager, averaging 2.0 total weighted units/week against a 1.5 total weighted unit/week target and earning President's Club recognition in both years.
- Sourced, developed, and closed new business across healthcare, university, professional sports, performance, and government accounts while driving strong territory growth and client engagement.
- Led onsite demos, onboarding, and clinical education, helping customers apply objective data to clinical decision-making, documentation, reimbursement, return-to-play, athlete monitoring, and patient engagement.
Lead Physical Therapist
The Yalich Clinic
, Maryland
07.2021 - 08.2023
Physical Therapist
MedStar Health
, Maryland
11.2020 - 07.2021
Physical Therapy Director
Active Physical Therapy
, Maryland
07.2019 - 11.2020
Physical Therapist
Team Rehab Physical Therapy
Georgia
12.2018 - 07.2019
Education
Doctor of Physical Therapy -
University of Pittsburgh
04-2018
Bachelor of Science - Psychology
University of Maryland
05-2015
Skills
- Partner success & Account Management
- Enterprise Partnerships
- Health Tech & SaaS
- Post-Signature Lifecycle Ownership
- Client Onboarding & Adoption
- Renewals & Expansion
- Strategic Account Planning
- KPI Reporting & Business Reviews
- Escalation Management
- Cross-Functional Leadership
- HubSpot CRM
- AI-Enabled Workflow Optimization
- Clinical & Performance & Tactical Data
Technology
Hubspot | Microsoft Office | Gong | ChatGPT / Open AI | Claude | CRM Reporting | KPI Dashboards
Timeline
Regional Sales Manager, US Northeast
VALD
03.2025 - Current
Business Development Manager
VALD
08.2023 - 03.2025
Lead Physical Therapist
The Yalich Clinic
07.2021 - 08.2023
Physical Therapist
MedStar Health
11.2020 - 07.2021
Physical Therapy Director
Active Physical Therapy
07.2019 - 11.2020
Physical Therapist
Team Rehab Physical Therapy
12.2018 - 07.2019
Doctor of Physical Therapy -
University of Pittsburgh
Bachelor of Science - Psychology
University of Maryland