Devon Maresco
Salt Lake City,USA
Summary
Creative and results-driven Content & Social Media Strategist with over 9 years of experience building and scaling content ecosystems for brands across SaaS, healthcare, finance, travel, and wellness. Expert in leading multi-platform campaigns, social media growth strategies, content planning and strategy, and cross-functional collaboration. Adept at using data to drive decisions and storytelling to deepen brand engagement. Proven success in both agency and in-house roles.
Overview
15
15
years of professional experience
1
1
Professional certification
Work History
Social Media Strategist
ThomasARTS
02.2022 - 10.2024
- Led strategy and execution for paid and organic campaigns across Facebook, LinkedIn, Instagram, and others for brands including Zions Bank, VSP Eyewear, and AARP
- Increased client engagement by ~35% YoY through targeted content calendars and strategy
- Conducted social media audits and delivered performance reports with strategic recommendations
- Served as in-house SME for social trends, algorithm updates, and platform innovations
- Managed multi-channel campaigns from ideation to reporting, ensuring alignment with business goals
Social Media Strategist
Eptura
01.2021 - 02.2022
- Oversaw 30+ global social media channels post-merger; unified brand voice and content style across platforms
- Planned and executed social media campaigns supporting product launches and industry events
- Created monthly competitor reports and led SEO research for integrated content planning
- Spearheaded a cross-functional rebrand project involving 2,000+ content assets and a team of writers and designers
- Promoted from Marketing Coordinator within 9 months
Social Media Coordinator
Forum Health
01.2020 - 01.2021
- Managed daily posting and engagement across all platforms, growing Instagram and Facebook reach by 40%+
- Supported marketing for clinic openings in multiple states
- Edited, uploaded, and optimized blog content for SEO and social shareability
- Analyzed performance data and implemented refinements to increase CTR and retention
- Led team of health coaches and managed contributions for social and content
Marketing Assistant
Vitology Institute
12.2018 - 01.2020
- Oversaw social and email marketing, community outreach events, and digital content production
- Managed full redesign of the company’s website, improving UX and increasing site traffic by 28%
- Taught wellness and yoga classes as part of client wellness and brand engagement strategy
Senior Executive Assistant
National Geographic
06.2014 - 06.2016
- Supported three senior executives, including Editor-in-Chief of Travel Magazine and SVP of Travel Media
- Contributed to content planning and edited materials for digital and print publication
- Created internal presentations and coordinated cross-departmental meetings
Editorial/Social Media Intern
National Geographic Travel Media
09.2013 - 05.2014
- Fact-checked, edited, and pitched editorial stories
- Managed @NatGeoTravel Twitter and contributed to social content planning
- Created analytics-backed social media reports and recommendations
Editorial Fellow
Washingtonian Magazine
09.2009 - 09.2010
- Researched and fact-checked story drafts
- Assisted with editing copy, provided editorial assistance to various staff editors
- Worked collaboratively as part of the editorial team
- Published a self-directed sidebar in the magazine.
Education
Digital Marketing Certified Associate -
Duke University
01.2022
Bachelors of Arts - English
University of Mary Washington
06.2013
Skills
- Content Management
- Content Strategy
- Social Media Management
- Social Media Strategy
- Paid & Organic Campaigns
- Editorial Planning
- SEO Research
- Office Management
- Cross-Functional Leadership
- B2B & B2C Marketing
- Contract Management
- Event promotion
- Project Management
- Copywriting
- Visual storytelling
- Brand strategy
- Web analytics
- Competitor analysis
Certification
- Registered Yoga Teacher, RYT-200, Hatha and Vinyasa yoga, School Yoga Institute, Fort Collins, CO
- Certified Holistic Health Coach, Institute for Integrative Nutrition, New York City
Languages
English
Native or Bilingual
French
Professional Working
Timeline
Social Media Strategist
ThomasARTS
02.2022 - 10.2024
Social Media Strategist
Eptura
01.2021 - 02.2022
Social Media Coordinator
Forum Health
01.2020 - 01.2021
Marketing Assistant
Vitology Institute
12.2018 - 01.2020
Senior Executive Assistant
National Geographic
06.2014 - 06.2016
Editorial/Social Media Intern
National Geographic Travel Media
09.2013 - 05.2014
Editorial Fellow
Washingtonian Magazine
09.2009 - 09.2010
Digital Marketing Certified Associate -
Duke University
Bachelors of Arts - English
University of Mary Washington
Similar Profiles
Erecca WittErecca Witt
Finance Operations at ThomasARTSFinance Operations at ThomasARTS
Bridgette NilsenBridgette Nilsen
GROUP ACCOUNT DIRECTOR at THOMASARTS AN INTEGRITY AGENCYGROUP ACCOUNT DIRECTOR at THOMASARTS AN INTEGRITY AGENCY
Elisa SantoriElisa Santori
Registered Nurse, Intensive Care Unit at University of Utah HospitalRegistered Nurse, Intensive Care Unit at University of Utah Hospital
Cove KralichCove Kralich
Computer Designer at Personal ProjectComputer Designer at Personal Project
Abhishek Kumar SubediAbhishek Kumar Subedi
Graduate Research Assistant at University of UtahGraduate Research Assistant at University of Utah