Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
Generic

Dewayne Wells

Waco,TX

Summary

Experienced Program Director and On-Air host with 35 years of expertise in programming and management. Proficient in overseeing all aspects of program operations, including administration, analysis, and outreach. Skilled at multitasking to successfully accomplish ambitious objectives.

Overview

35
35
years of professional experience

Work History

Program Director/On-Air Host

iHeartMedia
Waco, TX
02.1995 - 08.2024
  • Hosted local morning show on KBGO-FM, a classic hits formatted station, between April 2009 and August 2024.
  • Worked closely with the sales department at iHeartMedia's Waco/Killeen cluster to develop and implement on-air and digital/online promotions.
  • Executed corporate initiatives in accordance with iHeartMedia's guidance.
  • Managed staff for local programming and promotions at KBGO-FM, KWTX-AM, and KWTX-FM.
  • Provided support to Program Directors and promotions for iHeartMedia's 8-station Waco/Killeen, TX cluster, encompassing KBGO-FM, KBGO-HD2, KIIZ-FM, KLFX-FM, KWTX-AM, KWTX-FM, and WACO-FM.
  • Developed and hosted KBGO-FM station events on a regular basis, collaborating with iHeartMedia sales and local clients to achieve optimal results.
  • Collaborated with iHeartMedia regional sales team to create and manage effective influencer campaigns on iHeartMedia stations in the Waco/Killeen, TX market.
  • Collaborated with iHeartMedia's digital program director to ensure the consistent maintenance of digital products on iHeartMedia stations in the Waco/Killeen, TX market.
  • Collaborated closely with iHeartMedia IT and engineering departments to ensure the smooth operation of broadcast, production, and playout systems at iHeartMedia stations in the Waco/Killeen, TX market.
  • Hosted KBGO-FM's popular afternoon drive program from June 2000 to March 2009.
  • Oversaw format switch and launch from country to classic hits on KCKR-FM in April 2000, followed by brand change to KBGO-FM 'Big 95' in February 2002.
  • Hosted a successful afternoon drive program on country-formatted KCKR-FM from February 1995 to March 2000.

Program Director/On-Air Host

John B. Walton Broadcasting
Amarillo, TX
12.1989 - 02.1995
  • Managed and supervised local programming for country-formatted stations KBUY-FM and KDJW-AM from October 1992 to February 1995.
  • Developed and executed on-air promotions in collaboration with local sales and station management.
  • Hosted local morning show on KBUY-FM, KDJW-AM from March 1994 through February 1995.
  • Hosted local midday program and afternoon drive program on country KBUY-FM, KDJW-AM from October 1992 through March 1994.
  • Hosted local evening program on country KDJW-FM, KDJW-AM from February 1990 to September 1992.
  • Served as part-time fill-in on-air host and weekend host on country KDJW-FM, KDJW-AM from December 1989 to February 1990.

Education

Bachelor of Science - Radio And Television

West Texas A&M University
Canyon, TX
08-1992

Skills

  • Programming implementation
  • Operations Oversight
  • Group and individual instruction
  • Organizational Leadership
  • Partnership Development
  • Performance standards and analysis
  • Strategic leadership
  • Personnel Supervision
  • Policy Implementation
  • Policy and procedure improvements
  • Regulatory Compliance

Affiliations

  • Hobbies include reading, gardening, hiking and staying physically fit.
  • I also enjoy history and genealogy/ancestry and traveling.

Accomplishments

  • Served on volunteer board for the Waco chapter of the Arthritis Foundation.
  • Partnered with various local non-profit organizations including the Komen Breast Cancer Foundation, the Arthritis Foundation, St. Jude Children's Research Hospital and the American Legion Riders Association to raise awareness and funding for cancer research, local programs, arthritis research and programs, children's cancer research and veterans assistance programs.
  • Named Locals Love Us award winner for radio personality various years between 2014 and 2024.
  • Led KBGO-FM to a top overall Nielsen rating twice between 2014 and 2015.

Timeline

Program Director/On-Air Host

iHeartMedia
02.1995 - 08.2024

Program Director/On-Air Host

John B. Walton Broadcasting
12.1989 - 02.1995

Bachelor of Science - Radio And Television

West Texas A&M University

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Dewayne Wells