DEXTER D. O'STEEN
Clemmons,NC
Summary
Dynamic Territory Manager offering 20 years expertise in Program Development, Market Development and Pipeline Development while enhancing profit channels. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
17
17
years of professional experience
Work History
Territory Business Manager
CVRX INC.
02.2022 - Current
- Launched the world's first-in-class only neuromodulation therapy for heart failure, Barostim.
- Increased revenue from zero to 1.1 million in 9 months.
- Consistently ranked in top 5 for revenue units and implants 2022 - 2023.
- Developed customized, hospital specific Barostim program for Heart Failure, Cardiology, Vascular and CT Surgeons.
- Developed relationships with C- Suite to help realize IDN goals and to increase utilization.
- Trained surgeons, OR and Anesthesia and provided case coverage during procedure.
- Secured approval from VAC to coordinate and conduct new product trials which led to 100% conversion rate
- Negotiated and improved current contract positions to optimize sales potential for system.
- Identified new business opportunities through networking, market development and maintaining business plans for targeted accounts.
- Achieved or exceeded company-defined sales quotas.
TERRITORY MANAGER
CARDIVA MEDICAL
01.2021 - 02.2022
- Provided training and case coverage for Electrophysiology, Interventional Cardiologist, Interventional Radiologist and Vascular Surgeons
- Secured approval from VACs to coordinate and conduct new product trials which led to a 100% conversion rate.
- Increased revenue by 80% in first 7 months as Territory Manager.
- Negotiated contract prices and terms of sale.
- Expanded territory coverage by strategically identifying and targeting high-potential accounts.
- Maximizes revenue and market share to C-Level personnel, physicians, surgeons, nurses, and influencers to exceed sales targets in territory.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Market Development Manager Watchman LAAO
BOSTON SCIENTIFIC
05.2015 - 12.2020
- Successfully launched the adoption of the first in class Watchman LAAO.
- Top 10 ranking for revenue generation in 2017 and 2018.
- Prepared and submitted pricing contracts.
- Identified critical referral networks for Watchman therapy to Electrophysiologists, Interventional/General Cardiology, Neurology, Gastroenterology, and Internal Medicine.
- Collaborated with Sales and Marketing teams to create innovative Market Development strategies that boosted company revenue.
- Increased market share by identifying and targeting new customer segments through comprehensive market research.
- Collaborated with Territory Managers, Clinical Sales, and Structural Heart Coordinators to identify appropriate patient types.
- Collaborated with implanters and referring physicians to drive sales results.
- Partnered closely with product development teams to ensure alignment between marketing efforts and product features or improvements.
DISTRICT MANAGER
DAIICHI SANKYO, INC.
06.2008 - 05.2015
- Successfully launched Effient (Antiplatelet) to Interventional and General Cardiologist in teaching, tertiary and community hospitals.
- Achieved 100% formulary adoption for assigned accounts within three months.
- Successfully launched Savaysa (NAOC) to Electrophysiologists and General Cardiologist for stroke management. Pulmonologists and Hematologist for DVT/PE treatment.
- Developed and implemented strategic sales plans to achieve sales quotas for HTN Franchise Benicar, Azor and Welchol to Cardiologist, Nephrologist and Endocrinologist.
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of organization.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
- Delivered timely reports on sales activities to senior leadership for informed decision-making processes.
Education
Bachelor of Science (BS) - Marketing & Management
Northwood University
Midland, MI1990
Skills
- Sales expertise
- Sales Analysis
- Sales Forecasting
- Persuasive Negotiations
- Talent Management
- Market Development
- Sales presentations
- Contract negotiations
- Account development
Accomplishments
- Cardiva Medical 2021 President Club Winner
- Boston Scientific 2019 Momentum Training
- Daiichi Sankyo, Inc 2012, 2013, 2014 Platinum Award
- Daiichi Sankyo, Inc 2008, 2011, 2013 Gold Cup Winner
- Daiichi Sankyo, Inc 2012 Rising Star Award
- Daiichi Sankyo, Inc 2012 Hospital Culture Award
- Daiichi Sankyo, Inc 2012 Leadership Excellence Accelerated Program (LEAP) Graduate
Timeline
Territory Business Manager
CVRX INC.
02.2022 - Current
TERRITORY MANAGER
CARDIVA MEDICAL
01.2021 - 02.2022
Market Development Manager Watchman LAAO
BOSTON SCIENTIFIC
05.2015 - 12.2020
DISTRICT MANAGER
DAIICHI SANKYO, INC.
06.2008 - 05.2015
Bachelor of Science (BS) - Marketing & Management
Northwood University
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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