Dhvani Unadkat
New York,NY
Summary
Agile, results oriented marketer with 7+ years of experience in providing integrated performance marketing, data visualization and consumer research services to global clients. Equipped with a record of success in managing client relations and increasing SOWs from current and new clients by 4%, YOY.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Product Marketing Manager
Amazon Advertising
06.2022 - Current
- Developed and executed comprehensive go-to-market strategies for Amazon DSP's audience and targeting solutions, driving successful product launches, high adoption rates, and consistently exceeding revenue targets.
- Conducted 'Voice of Customer/Advertiser' sessions to gather valuable feedback on existing products and understand targeting needs, facilitating actionable insights for product and engineering teams to enhance solution offerings and address UI complexities.
- Successfully hosted and presented at a key advertising webinar with over 150 attendees, increasing awareness and understanding of Amazon's targeting capabilities.
- Coordinated with internal teams, including PSCs, Ad Tech AEs, and Sales Managers, to gather insights, enhance the positioning of Amazon's 1P signals, and create effective marketing materials for Amazon Ads products.
Manager, Performance Analytics & Intelligence
Edelman
04.2021 - 06.2022
- Drove performance marketing reporting, audience targeting strategies, and media spend optimization analysis across 25 paid platforms for top lifestyle and consumer processed goods (CPG) clients using Datorama and Tableau
- Identified opportunities to increase scope of work within the current reporting structure for the NY analytics team and onboarded new and scalable market research and analytics platforms (Netbase Quid, Mintel)
- Structured and implemented a multi stage qualitative research program using social listening, sentiment analysis and consumer journey analysis to identify their motivators to buy pre-owned and collectible products for a top auction style e-commerce platform
- Created research methodology for ad-hoc marketing strategy projects and helped increase NY Analytics team revenue by 4%
- Led a team of analysts for the development of measurement frameworks, learning agendas, and data integration models across multiple workstreams for global clients
Senior Digital Marketing Analyst
Hunter:
09.2017 - 03.2021
- Extracted data using APIs, visualized dashboards on Datorama and provided actionable insights for paid campaigns worth ~$1.6M that helped clients understand performance relative to KPIs and projections
- Leveraged social listening data to segment target audiences, trigger campaigns and personalize content for the biggest E-commerce platform in America and ~50 food & beverage, retail, health & beauty clients
- Led category and competitive analysis projects for clients using media analytics and intelligence platforms like Netbase Quid, Mintel,Talkwalker and BrandWatch
Manager, Public Relations
Universal Communications
01.2013 - 01.2015
- Led the development of PR and marketing strategies for Hollywood films like X-MEN, The Grand Budapest Hotel, and Avengers to appeal to international audiences, and directed movie promotion plans for big-budget Bollywood movies, resulting in a 13% year-over-year increase in agency revenue.
Education
Masters - Branding and Integrated Communications
CUNY City College of New York
New York City2017
Masters In Commerce - Business Administration And Management
University of Mumbai
Mumbai08.2014
Bachelor of Arts - Journalism
University of Mumbai
Mumbai05.2013
Skills
- Product development lifecycle
- Go-to-Market Plans
- Product positioning
- Social Listening
(Netbase, Talkwalker,Brandwatch)
- Marketing Analytics
(Google Analytics, Adobe Analytics)
- Data Visualization
(Tableau, Datorama ,Grow)
- Consumer Behavior Research
(Mintel, Iconoculture)
- SEO Expert
(Google Trends, Uber Suggest)
- Paid Media Analytics
(social, search, programmatic, retail display)
- Client Relations and Servicing
- Strong Verbal and Written Communication
Certification
- Google Analytics
- Google Ads
- Adobe Analytics
- Netbase Quid
Awards
Light House Award Winner at Hunter: PR - for making data palatable and easy to use for the agency by adoption of various tools and technologies
Timeline
Product Marketing Manager
Amazon Advertising
06.2022 - Current
Manager, Performance Analytics & Intelligence
Edelman
04.2021 - 06.2022
Senior Digital Marketing Analyst
Hunter:
09.2017 - 03.2021
Manager, Public Relations
Universal Communications
01.2013 - 01.2015
Masters - Branding and Integrated Communications
CUNY City College of New York
Masters In Commerce - Business Administration And Management
University of Mumbai
Bachelor of Arts - Journalism
University of Mumbai
- Google Analytics
- Google Ads
- Adobe Analytics
- Netbase Quid
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