Diallo Marvel
Global Creative Director
Summary
As Global Creative Director of Beats By Dre for the past decade, I have been the creative force behind the brand's cultural impact and success. Through my collaborations with advertising agencies, celebrities, athletes, directors, and company founders, I've created a peerless body of work that has garnered awards and industry-wide recognition for innovative storytelling and disruptive approaches to music and media.
Overview
24
24
years of professional experience
Work History
Global Creative Director
Beats By Dre | Apple
01.2013 - 01.2024
- Managed multidisciplinary creative teams, ad agencies, and production vendors
- Executed creative across North America, Europe, and Asia Pacific
- Developed Beats’ unique brand voice & identity and introspective story-telling
- Worked directly with founders and leadership to scale company vision
- Responsible for internal creative output—from ideation to production, and through delivery
- Directed music integration and supervision
- Led a small internal team that achieved the impact of a small ad agency at only 25% of the cost
- Generated higher impressions than other brands that spent 4x as much
- Built close relationships with talent that elevated narrative depth and performance of campaigns
Group Creative Director
Walton Isaacson
01.2011 - 01.2013
- Directed the creative department
- Worked directly with founders on new business
Associate Creative Director
HAVAS | NYC
01.2010 - 01.2011
- Developed core insights and executions for Jaguar’s “Gorgeous” Campaign
- Responsible for idea generation for TV, print, collateral, and digital assets
- Collaborated with international teams on award-winning ads for Jaguar
Associate Creative Director
TRUE Agency
01.2006 - 01.2009
- Conceptualized and executed multicultural advertising for Nissan and Acura
Art Director
TBWA\CHIAT\DAY
01.2001 - 01.2005
- Company Overview: Los Angeles | Art Director
- Executed ad campaigns for Sony PlayStation, Nissan, and Infiniti
- Los Angeles | Art Director
Art Director
GSD&M
01.2000 - 01.2001
- Company Overview: Austin | Art Director
- Developed work and campaigns US Air Force and South West Airlines
- Austin | Art Director
Education
Art Director Certification -
Miami Ad School @Portfolio Center
Atlanta, GA01.1999
Journalism - Minor in Film
Clark Atlanta University
01.1994
Skills
- Innovative Concept Generation
- Strategic Thought Leadership
- Managing Multidisciplinary Creative Teams
- Product Rollout Management
- Youth Marketing
- Scaling Executive Vision
- Deep Knowledge of Design Principles
- Influencer Marketing and Voicing
- Music Supervision and Film Scoring
- Evaluating Creative Partners
- Translating Brand Initiatives into Creative Briefs
- Mentoring Creative Professionals at all levels
Highlights And Capabilities
- 25 Years Experience
- Impactful Idea Generation
- Multiple Cannes Lions Winner
- Thought and Brand Leadership
- Managing Ideas Down and Up
- Managing Multidisciplinary Creative Teams
- Bringing New Products to Market
- Deep Understanding of Youth Marketing
- Internal and External Brand Advocacy
- Scaling Executive Vision
- Music Supervision and Film Scoring
- Evaluating Creative Partners
- Translating Brand Initiatives into Creative Briefs
- Mentoring Creative Professionals at all levels
12 Cannes Advertising Lions, 5 Gold
Personal Interests: Long Form writing, hifi electronics, collecting vinyl, industrial design, car culture,fashion, architecture, music production, youth, and pop culture. And I'm currently writing a documentary.
Timeline
Global Creative Director
Beats By Dre | Apple
01.2013 - 01.2024
Group Creative Director
Walton Isaacson
01.2011 - 01.2013
Associate Creative Director
HAVAS | NYC
01.2010 - 01.2011
Associate Creative Director
TRUE Agency
01.2006 - 01.2009
Art Director
TBWA\CHIAT\DAY
01.2001 - 01.2005
Art Director
GSD&M
01.2000 - 01.2001
Journalism - Minor in Film
Clark Atlanta University
Art Director Certification -
Miami Ad School @Portfolio Center
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