Diana Candella
Long Beach,NY
Overview
30
30
years of professional experience
Work History
Real Estate Development, General Contractor, and Designer
CandeLand Designs
01.2013 - Current
- Managed multiple real estate development projects from concept to completion, ensuring adherence to budget and timeline
- Oversaw the coordination of various construction activities, including site preparation, building construction, and interior design
- Collaborated with architects, engineers, subcontractors, and suppliers to ensure project success and client satisfaction
- Negotiated contracts with subcontractors and suppliers, ensuring competitive pricing and high-quality materials and services
- Managed project budgets and expenses, overseeing book-keeping and accounts payable processes
- Fostered a positive and productive work environment, motivating and coordinating trades to achieve project goals.
Marketing Specialist and Event Planner
CandeLand Designs
01.2013 - Current
- Collaborated with clients to understand their event goals and objectives, and developed customized event plans and concepts
- Demonstrated creativity in event design and theming, creating memorable and immersive experiences for attendees
- Ensured exceptional customer service throughout the event planning and execution process.
Senior Relationship Manager for international startup companies
Candella Ventures
01.2013 - 01.2023
- Acted as a liaison between international businesses and potential business partners in the United States, facilitating introductions and fostering business relationships
- Collaborated with clients to understand their financial goals and objectives, and developed customized strategies and plans to help them achieve those goals
- Worked closely with clients' merger and acquisitions attorneys, estate attorneys, personal real estate attorneys, CPAs, and personal financial advisors to ensure comprehensive and coordinated financial planning.
Medical Advocate for family members
Candella Ventures
01.2013 - 01.2023
- Acted as a medical advocate for family members, providing support and assistance throughout their healthcare journey
- Maintained a calm and organized approach, ensuring that all necessary information and documentation was readily available
- Conducted research on medical conditions and treatment options, providing valuable information to help family members make informed decisions about their healthcare
- Organized and managed medical bills, ensuring accuracy
- Helped family members find and coordinate appointments with specialists, ensuring timely and appropriate care
- Attended medical appointments with family members to ensure clear communication between the healthcare provider and the patient, and to provide an additional set of ears to help understand and remember important information.
Senior Account Manager, New Business Development
Emmis Communications, WQCD-FM
01.2006 - 01.2008
- Stayed current on emerging advertising and marketing technologies and techniques, continuously improving skills and knowledge
- Acted as a brand ambassador for Emmis Communications, promoting the company's values and vision
- Developed and implemented upselling and cross-selling strategies to increase sales and maximize account potential
- Created innovative and creative marketing campaigns within newly allocated budgets, delivering impactful results for clients
- Collaborated with top New York agencies to develop and execute successful advertising and marketing initiatives.
National Sales Manager
Spanish Broadcasting System
01.2003 - 01.2006
- Managed and led a national sales team, driving revenue growth year-over-year
- Consistently exceeded set budgets, achieving impressive results
- Developed strong relationships with key decision makers in the media industry, collaborating on innovative media platforms
- Went beyond traditional cost-per-point (CPP) pricing, securing significant percentages of shares and budgets from clients
- Created and maintained a top station account base.
National Sales Manager
Univision Radio/Hispanic Broadcasting Corporation
01.1999 - 01.2003
- Led a national sales team, achieving consistent revenue growth year-over-year
- Successfully grew the annual budget, representing a significant increase over three years
- Achieved these results through innovative and creative ideas, as well as building strong relationships with clients
- Exceeded set budgets consistently, surpassing targets.
Marketing Specialist/Account Executive
Univision Radio/Hispanic Broadcasting Corporation
01.1997 - 01.1999
- Developed and executed sales strategies that led to an increase in market share
- Created and implemented comprehensive marketing plans for clients, focusing on providing value and solutions
- Proactively pursued new business opportunities and developed promotional packages tailored to meet the unique needs of clients
- Ensured efficient management of client accounts.
Operation Manager for Sofamore Danek, a Spinal implant solutions company
Sofamore Danek Europe/Central European Partners
01.1996 - 01.1997
- Played a key role in the startup of the new European Division, contributing to the successful establishment and growth of the company in the European market
- Proactively pursued new client opportunities, arranging meetings with physicians, hospital officials, and government officials
- Managed the importation and exportation of medical products between Europe and the U.S.
Eastern Sales Coast Manager
SIS Notisat Radio Network
01.1994 - 01.1996
- Managed the East Coast division of SIS Notisat Radio Network, overseeing operations and driving revenue growth
- Conducted sales calls and conference calls with advertising agencies, building and maintaining strong relationships
- Created proposals and traffic orders to attract clients and secure advertising deals.
Education
Bachelor of Business - Marketing
Adelphi University
Garden City, NY06.1996
Skills
- New Business Development
- Advertising
- Marketing
- Event Planning
- Fundraising
- Time management
- Analytical thinking
- Effective communication
- Sales management
- Project management
- Team Building Leadership
- Conflict Resolution
- Relationship Selling
- Client Needs Assessment
- Scheduling
Additional Information
From 1994 to 1996, while pursuing my Bachelor’s degree, I worked full time in Manhattan during the day and attended classes in the evening to accommodate my work schedule.
Timeline
Real Estate Development, General Contractor, and Designer
CandeLand Designs
01.2013 - Current
Marketing Specialist and Event Planner
CandeLand Designs
01.2013 - Current
Senior Relationship Manager for international startup companies
Candella Ventures
01.2013 - 01.2023
Medical Advocate for family members
Candella Ventures
01.2013 - 01.2023
Senior Account Manager, New Business Development
Emmis Communications, WQCD-FM
01.2006 - 01.2008
National Sales Manager
Spanish Broadcasting System
01.2003 - 01.2006
National Sales Manager
Univision Radio/Hispanic Broadcasting Corporation
01.1999 - 01.2003
Marketing Specialist/Account Executive
Univision Radio/Hispanic Broadcasting Corporation
01.1997 - 01.1999
Operation Manager for Sofamore Danek, a Spinal implant solutions company
Sofamore Danek Europe/Central European Partners
01.1996 - 01.1997
Eastern Sales Coast Manager
SIS Notisat Radio Network
01.1994 - 01.1996
Bachelor of Business - Marketing
Adelphi University