Overview
Work History
Education
Timeline
Summary
Technical Skills
Certifications
Generic
Diana McFarlane

Diana McFarlane

St. Petersburg,FL

Overview

15
15
years of professional experience
1
1
Certification

Work History

Creative Brand & Marketing Consultant

Freelance
Remote
01.2018 - Current
  • Partnered with 50+ brands to enhance digital presence, leveraging data analytics for SEO and content strategy optimization.
  • Developed storytelling-focused content for Instagram Reels, TikTok, and shortform video campaigns, using data insights to boost engagement.
  • Utilized AI generative tools to streamline content production and optimize creative data workflows.
  • Advised clients on Web3 and cryptocurrency applications for brand engagement and digital asset strategies.

Senior Clinical Systems Consultant

Sarasota Memorial Hospital
Sarasota, FL
07.2024 - 04.2025
  • Led EHR optimization for Altera Core, Orders, and Order Sets, streamlining clinical data workflows and enhancing system efficiency.
  • Conducted technical assessments to optimize data workflows within EHR systems, identifying inefficiencies in data processing.
  • Developed technical intake forms and requirements based on stakeholder input to improve system functionality.
  • Prepared sprint briefs for data optimization sprints, defining actionable engineering tasks to reduce data processing delays by 15%.

Technical Project Manager VII

Charter Communications
Charlotte, NC
01.2024 - 06.2024
  • Company Overview: (Contract)
  • Managed legacy-to-cloud migrations for 400+ applications, optimizing data workflows for 100,000+ users with minimal downtime.
  • Implemented NAS storage platforms (Isilon, Nasuni) and assessed data integration processes to ensure efficient data flow.
  • Integrated cloud-based data workflows with SAP/ERP systems, enhancing data accessibility and reporting capabilities.
  • Prepared sprint briefs and risk assessments, streamlining change management processes for faster approvals.
  • Developed PMO framework to standardize project delivery and data resource tracking.
  • (Contract)

Senior Clinical Systems Consultant

Cancer Treatment Centers of America
Remote
10.2022 - 12.2023
  • Company Overview: (Contract)
  • Conducted technical discovery for Allscripts software, identifying inefficiencies in data workflows and billing compliance.
  • Managed Epic migration projects, optimizing data integration for reimbursement systems, improving performance by 130%.
  • Prepared sprint briefs and technical intake forms, translating workflow challenges into prioritized engineering tasks for system optimization.
  • Delivered concise documentation to engineering teams to support system and data optimization.
  • (Contract)

Project Manager

Lumeon Healthcare
Remote
04.2022 - 09.2022
  • Company Overview: (Contract)
  • Facilitated client onboarding and technical discovery calls for AWS migration, focusing on data workflow optimization.
  • Prepared sprint briefs for cloud migration projects, outlining HIPAA-compliant data pipeline tasks and reducing transfer latency by 25%.
  • Identified inefficiencies and blockers in data workflows, aligning technical assessments with client needs.
  • Conducted system evaluations to maintain infrastructure and data performance standards.
  • (Contract)

Senior Professional Services Consultant

Altera (Allscripts)
Remote
08.2010 - 07.2018
  • Led 100+ discovery calls with hospital stakeholders across the U.S. and Singapore, uncovering inefficiencies in clinical data systems.
  • Implemented and optimized EMR systems, enhancing data-driven clinical efficiency and reporting.
  • Conducted workflow analyses and prepared actionable recommendations for system and data optimization.
  • Served as Subject Matter Expert for Allscripts Clinical Suite, guiding leadership and engineering teams.

Education

Bachelor of Science - Management Information Systems

University of Central Florida
Orlando, FL
08-2010

Timeline

Senior Clinical Systems Consultant

Sarasota Memorial Hospital
07.2024 - 04.2025

Technical Project Manager VII

Charter Communications
01.2024 - 06.2024

Senior Clinical Systems Consultant

Cancer Treatment Centers of America
10.2022 - 12.2023

Project Manager

Lumeon Healthcare
04.2022 - 09.2022

Creative Brand & Marketing Consultant

Freelance
01.2018 - Current

Senior Professional Services Consultant

Altera (Allscripts)
08.2010 - 07.2018

Bachelor of Science - Management Information Systems

University of Central Florida

Summary

Results-driven Technical Consultant and Project Manager with over 12 years of experience leading IT and system optimization initiatives in healthcare, software, and digital marketing. Specializes in EHR optimization, cloud migration, and data stack efficiency, with a proven track record of conducting discovery calls, identifying inefficiencies, and delivering actionable insights to engineering teams. Proficient in Agile methodologies, sprint planning, and tools like SQL and AWS, with a strong ability to document technical requirements and optimize processes. Additionally, brings creative expertise in brand consulting and social media strategy, leveraging emerging technologies like AI-powered content creation and Web3 applications to drive innovation and deliver high-impact results.

Technical Skills

Data Technologies: SQL, Data Migration, Data Optimization, Data Stack Analysis

Healthcare Systems: EHR, EMR, Altera, Epic, HL7, HIPAA Compliance, FHIR

Project Management: Agile (Scrum, Sprints), SDLC, Technical Intake Forms, Sprint Briefs, Risk Management, PMO Framework- Cloud

Technologies: AWS, Cloud Migration, Azure DevOps- Digital Marketing & Creative: SEO, Social Media Management, Content Strategy, AI Content Generation, Web3 Applications-

Technical Documentation: Workflow Assessments, Technical Requirements, System and Data Optimization

Programming/IT: HTML, CSS, VPN, SSO- Software/Tools: MS Project, Confluence, Jira, Smartsheet, Planview, SharePoint, SAP, Adobe Creative Suite

Certifications

AWS Certified Cloud Practitioner

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