Diana Morante
Doral,FL
Summary
Innovative, results-driven Head of Communications and Marketingwith proven success in strategically identifying competitive opportunities to elevate brand presence and audience engagement. Notably improving interactivity across digital platforms through strategic external marketing communications and internal communication initiatives. Maximizingimage reputation, and awareness, improving digital employee experiences,and managing resources to streamline processes and attain KPIs.Exceptional ability to motivate teams and collaborate with all levels of the organization.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Principal Marketing Americas
Intelsat
08.2022 - Current
- Implemented data-driven decision-making processes to enhance overall business performance and profitability.
- Enhanced company culture by implementing employee engagement initiatives that fostered collaboration, innovation, and professional development.
- Led cross-functional teams to successfully complete high-impact projects, fostering a collaborative work environment.
- Developed and executed marketing strategies that resulted in a 30% increase in market share across the Americas.
- Spearheaded market entry strategies into emerging markets, successfully expanding the company’s global footprint.
Director B2B Segment Marketing
Sorenson Communications
04.2022 - 08.2023
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Worked closely with organizational leadership to guide operational strategy.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Created and implemented segment-specific strategies that aligned with corporate financial goals.
- Enhanced lead generation and conversion rates through targeted go-to-market strategies.
Senior Marketing Communications Manager
Ricoh Americas Corporation
05.2020 - 02.2022
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed a team of marketing professionals to execute successful product launches and promotional events.
- Maintained a strong understanding of industry trends, adjusting marketing strategies as needed to stay ahead of competitors.
- Orchestrated internal and external marketing campaigns that increased brand engagement by over 30%.
- Built and led a team of digital marketers that pioneered SEO and web analytics initiatives, raising online visibility.
Education
Executive MBA - Business Administration And Management
Florida International University
Miami, FL04.2024
Strategic Marketing - Marketing Management And Research
Cesa School of Business
Bogota, NJ2003
Skills
- Strategic leadership
- Organizational Development
- Product Management
- Multitasking ability
- Digital Marketing and Analytics
- Market Entry and Growth Strategy
- Team Development
- Financial Acumen and Budget Management
Websites
Accomplishments
- Successfully led the market entry strategy for Intelsat into three new countries in South America, resulting in a market share increase of 20% within the first year.
- Directed a comprehensive rebranding initiative at Intelsat that increased brand recognition by 25% as measured by market research and boosted customer engagement through improved digital presence and consistent messaging across all platforms.
- Spearheaded a digital transformation project at Sorenson Communications that integrated advanced analytics tools across marketing channels,
⬤
Affiliations
American Marketing Association
American Management Association
World Education Forum
DEIB Council Intelsat
Certification
Lean Six Sigma
Bloomberg Market Concepts Finance
Kellogg School of Marketing Digital Strategies
Languages
English
Full Professional
Spanish
Native or Bilingual
Portuguese
Professional Working
Timeline
Senior Principal Marketing Americas
Intelsat
08.2022 - Current
Director B2B Segment Marketing
Sorenson Communications
04.2022 - 08.2023
Senior Marketing Communications Manager
Ricoh Americas Corporation
05.2020 - 02.2022
Executive MBA - Business Administration And Management
Florida International University
Strategic Marketing - Marketing Management And Research
Cesa School of Business
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