Diana Morante

• lead mid-market go-to-market strategy for a $6B addressable segment, developing buyer-centric approaches and strategic partnerships that drive revenue growth and competitive differentiation.

• Implemented data-driven decision-making processes to enhance overall business performance and profitability.
• Enhanced company culture by implementing employee engagement initiatives that fostered collaboration, innovation, and professional development.
• Led cross-functional teams to successfully complete high-impact projects, fostering a collaborative work environment.
• Developed and executed marketing strategies that resulted in a 30% increase in market share across the Americas.
• Spearheaded market entry strategies into emerging markets, successfully expanding the company’s global footprint.

Promoted to launch healthcare, education, and retail sectors in Latin America. Accountable for digital initiatives, branding, marketing communications, creative direction, content development, AI, SaaS, ecommerce campaigns, and advertising. Supervised a staff of 25 and controlled a $5MM budget. Reported to the President and CEO of the Latin America division.

 Fueled $42MM in revenue by guiding marketing stakeholders in flawlessly executing crucial go-to-market initiatives.
 Obtained $10.3MM in new revenue streams by steering digital workplace initiatives, overseeing an onsite commercial printing business, and structuring an e-commerce platform.
 Reengaged +15,000 customers, 2,000 distributors, and 12 subsidiaries by introducing an “Accelerate Digital Adoption” campaign to foster emotional ties to products and build consumer loyalty.
 Grew revenue from $3MM to $20MM YoY, by forming unique omnichannel content and end-to-end vertical marketing strategies.
 Propelled 53% in digital engagement by launching multi-channel strategies, sustainability programs, and e-commerce campaigns.
 Incurred a 42% efficiency spike by improving marketing automation campaign effectiveness and introducing a customer lead management process to streamline operations and reduce response times.
 Boosted 33% of sales by implementing sales team incentives and focusing on presenting compelling value propositions.
 Speaker at International Women’s Day.

• Led global marketing initiatives, driving the digital transformation narrative across 25+ countries. Achieved a 41% increase in online engagement and 16% increase in lead generation. Strengthened HP’s position in the competitive consumer and enterprise services market.