Diane Ekmanian

• Managed day-to-day business operations.
• Consulted with customers to assess needs and propose optimal solutions.
• Trained and motivated employees to perform daily business functions.
• Enhanced operational efficiency and productivity by managing budgets, accounts and costs.

• Provided media buying services for the record industry
• Responsible for all business operations including developing new client accounts, delivering spot proposals, performed all accounting functions, produced 30-second TV spots, 30-minute infomercials and video programming for major and indie labels.

Co-produced an hour-long weekly broadcast television program in Los Angeles. Wrote and edited weekly scripts for each episode in addition to all press releases and other correspondence. Researched names, titles, pronunciations for all show's videos and supervised scripts for hosts' dialogue. Additionally co-produced 3 hour long DVD in-store play video programs for national retail footwear/lifestyle chain.

Operated an independent promotion, consulting and marketing company to the record industry. Performed all business duties and development. Maintained contact with approximately 80 radio stations throughout the United States on behalf of record labels in an effort to gain airplay. Consulted major and indie labels and band managers on promotional strategies for artists and their releases.

Established and instituted an alternative music section or a leading trade paper for the music industry.

Developed and maintained radio and retail charts, maintaining weekly contacts at alternative and college radio stations as well as major and indie label promotion executives nationwide. Authored weekly record reviews, sold advertising, marketing tools and CD tracks to record labels for promotional services.