Dianne Kibbey
Chicago,IL
Summary
Experienced eCommerce and Digital Marketing leader with demonstrated success in the technology industry and engaging a technical engineering audience. Proven track record of new innovation including the launch and execution of the largest online community for electronics engineers from over 48 countries and the award winning element14 Presents electronics show on YouTube. Well-developed skills leading a global marketing organization and overseeing strategy, branding, awareness, demand generation, social media, creative and content development. Dedicated leader with excellent communication skills and a proven track record of building high-performing global teams.
Overview
25
25
years of professional experience
Work History
Global Head\VP of Marketing and Online Communities
Farnell Global
01.2015 - Current
- Led innovative digital marketing programs for key suppliers across Semiconductors, Passives, Electromechanical, Interconnect, and Test\Tools
- Programs aimed at NPIs, new audience development and lead generation
- Led global strategy and execution for online community, social media marketing (15 branded channels and 1.7M followers) and content marketing for Farnell's global brands, including management of the element14 community, the industry's leading forum for engineers to collaborate, learn about new technology, solve problems and invent.
Global Head, VP Community
Farnell Global
01.2009 - 01.2015
- Built and scaled first online social community for electronic design engineers, element14.com -Recruited and managed high performing team for site development, content, video, community moderation, SEO, social media and email
- Delivered 50% annual growth in membership, participation and direct revenue through innovative content creation and social marketing
- Led internal and external efforts to evangelize community benefit and best practice for online participation -Industry recognized for best practice on Community ROI with direct sales ($12M) and supplier co-op over $1M
- Director
Director of ECommerce
Newark Electronics
01.2004 - 04.2009
- Developing and leading eCommerce strategy and delivery with goal of moving a traditional electronics distributor to a multi-channel web-enabled business with 70% of business via online channels
- Lead design of new functionality, user testing, and delivery of new web releases.
Director
Newark Electronics
01.2002 - 01.2004
- Promoted to oversee global eProcurement strategy and execution resulting in over 250 new customer engagements, $70M in sales and large national/global contract awards - Recognized for industry leadership and innovation: Member of strategic leadership counsels for Ariba, Oracle and Perfect Commerce, conference speaking engagements and industry publications regarding best practices in eProcurement/eCommerce.
eCommerce Business Manager
Newark Electronics
01.1999 - 05.2002
- Developed new eProcurement channel to support large national and global accounts moving to enterprise electronic procurement
- Drove business and technical strategy that positioned organization as industry leader in eProcurement with digital sales growth of $40M.
Education
MBA - Entrepreneurial Business
DePaul Driehaus College of Business
BA - Computer Science, Mathematics
Southern Illinois University
Skills
- Digital Strategy and Innovation
- Community Strategy\Management
- Search Engine Optimization (SEO)
- Social Media Marketing
- Video development
- Community Platforms (Jive, Verint)
- Employee advocacy (DSMN8)
- Talent acquisition and Team Building
- Online Events
- ROI Analysis
- Thought Leadership Content Development
- Campaign Management
- Public Presentations
Affiliations
Named as Chicago Business Journal Woman of Influence Community Roundtable Awards (2020) - Outstanding Community Program of the Year Award "#Badass Women Engineers contest"
Community Roundtable Awards - Best Community ROI
Timeline
Global Head\VP of Marketing and Online Communities
Farnell Global
01.2015 - Current
Global Head, VP Community
Farnell Global
01.2009 - 01.2015
Director of ECommerce
Newark Electronics
01.2004 - 04.2009
Director
Newark Electronics
01.2002 - 01.2004
eCommerce Business Manager
Newark Electronics
01.1999 - 05.2002
MBA - Entrepreneurial Business
DePaul Driehaus College of Business
BA - Computer Science, Mathematics
Southern Illinois University
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