Diego Alvarado
Chino,CA
Summary
Dynamic and results-driven sales leader and brand development professional with over five years of progressive experience in direct-to-consumer wireless sales, team leadership, store management, and consultative relationship-building. Proven track record of scaling retail performance, training high-producing sales teams, pitching tailored technology solutions, and consistently exceeding revenue quotas in fast-paced competitive environments. Adept at leveraging deep product knowledge, strategic operations management, and exceptional customer service to drive store-wide sales growth, maximize average revenue per user (ARPU), and secure long-term brand loyalty.
Overview
2
2
Languages
9
9
years of professional experience
Work History
Store Manager & Sales Trainer
Verizon Cellular Sales
Chino/Ontario, CA
01.2021 - 09.2026
- Store Manager (2024-2026): Directed overall store operations, inventory management, merchandising, and staff performance for the Chino location, maintained 10% year over year growth, and top-tier customer satisfaction ratings per RIS and Google Reviews.
- Sales Trainer (2022 2025): Developed and delivered comprehensive onboarding, product knowledge, and consultative sales training programs for incoming sales consultants, accelerating team ramp-up time and elevating store-wide closing ratios.
- Consulted walk-in and prospective customers to identify communication and technology needs, delivering tailored product and service solutions that consistently met or exceeded aggressive monthly sales quotas.
- Cross-sold and upsold mobile devices, premium data plans, accessories, and home internet services.
- Maintained deep, up-to-date knowledge of evolving telecommunications hardware, promotional pricing structures, trade-in programs, and carrier plans to provide accurate guidance and build immediate trust.
- Addressed complex customer service inquiries, troubleshooting device, activation, or billing issues gracefully to retain accounts and ensure high customer satisfaction and store ratings.
- (Sales Trainer: 2022 2025)
Delivery Driver
UPS
Ontario, CA
09.2019 - 01.2021
- Handled high-volume daily logistics and direct client interactions, maintaining a strong customer service orientation in high-pressure, time-sensitive environments.
- Utilized advanced route planning and mapping tools to maximize efficiency, punctuality, and service reliability.
- Addressed unexpected challenges swiftly and professionally, ensuring seamless end-user satisfaction and brand loyalty.
Brand Ambassador
GMR Marketing
Los Angeles, CA
08.2018 - 09.2019
- Actively sought out and engaged prospective customers at high-traffic community shows and live events to pitch brand value propositions and drive product adoption.
- Analyzed consumer pain points to provide complete, personalized product solutions for every customer, directly boosting brand awareness and securing new sales opportunities.
- Represented premier client brands in dynamic environments, meeting daily consumer-interaction targets and influencing purchasing decisions.
Digital Media Specialist
Mason Mitchell Motorsports
Mooresville, NC
01.2018 - 08.2018
- Managed multi-channel promotional campaigns across Facebook, Twitter, Instagram, and YouTube to drive audience acquisition, fan engagement, and team sponsorships.
- Produced high-impact multimedia and visual content that translated brand identity into compelling consumer narratives.
- Cultivated relationships with followers, sponsors, and stakeholders through live updates and interactive community communication.
Education
Bachelors - Mechanical Engineering
California State Polytechnic University, Pomona (Cal Poly Pomona)
Pomona, CA09-2026
Associate of Arts - Communications
Coastline Community College
Newport Beach, CASkills
- Sales & Leadership: Retail Store Management, Sales Training & Coaching, Direct-to-Consumer (D2C) Sales
- Business Development: Consultative Selling, Upselling & Cross-Selling, Prospecting, Lead Generation, Warm Calling, Account Management, Inventory & Operations
- Customer Relations & Service: Client Retention, Customer Needs Analysis, Relationship Management, Conflict Resolution, Technical Troubleshooting
- Software & Tools: Google Workspace, Microsoft Excel & Word, Adobe Creative Suite, Microsoft Teams, Point-of-Sale (POS) Systems
Languages
Spanish
Professional
Italian
Elementary
Timeline
Store Manager & Sales Trainer
Verizon Cellular Sales
01.2021 - 09.2026
Delivery Driver
UPS
09.2019 - 01.2021
Brand Ambassador
GMR Marketing
08.2018 - 09.2019
Digital Media Specialist
Mason Mitchell Motorsports
01.2018 - 08.2018
Bachelors - Mechanical Engineering
California State Polytechnic University, Pomona (Cal Poly Pomona)
Associate of Arts - Communications
Coastline Community College