Diego Peña
Saratoga Springs,UT
Summary
Dynamic marketing professional with over five years of experience in planning, executing, and optimizing multi-channel campaigns across B2B SaaS, healthcare, and service-based industries. Expertise in crafting customer journeys and developing audience-segmented campaigns while managing programs from inception to detailed reporting. Proven cross-functional collaborator with a strategic mindset and a commitment to high-quality creative output, consistently driving increases in engagement, retention, and pipeline performance. Highly analytical and detail-oriented, adept at balancing overarching strategic goals with hands-on execution to achieve measurable results.
Overview
5
5
years of professional experience
Work History
Marketing Manager
TJ Branding
Remote, Contract, UT
09.2025 - Current
- Manage content and campaign strategy for SMB and mid-market clients in HVAC, wellness, and service verticals.
- Lead end-to-end content strategy and execution for multiple client brands, including WK Mechanical (regional HVAC services) and Regina Hewitt Functional Healing (functional nutrition and wellness practice).
- Develop and manage multi-channel campaigns across blogs, newsletters, email marketing, and social media, aligned with seasonal priorities, service promotions, and brand voice guidelines.
- Build and maintain monthly content calendars that balance education, trust-building, and lead generation, supporting both short-term campaigns and long-term brand growth.
- Write SEO-optimized blog content, email newsletters, and social copy designed to increase visibility, improve search performance, and drive inbound inquiries.
- Translate complex services and wellness concepts into clear, approachable messaging tailored to distinct audiences, including homeowners and health-focused clients.
- Provide strategic creative direction for visual assets, ensuring consistency across platforms and alignment with each brand’s positioning.
- Monitor and evaluate content performance using engagement and traffic metrics, using insights to refine messaging, cadence, and campaign focus.
Social Media and Email Account Manager
Horsefly Group
Remote, Contract, UT
09.2023 - Current
- Led brand and content strategy for Curicyn, an animal wellness and wound-care brand, supporting product education, trust-building, and retail readiness across digital channels.
- Developed and executed multi-channel content including social media, email campaigns, product education copy, and blog content aligned with veterinary, equine, and livestock audiences.
- Translated complex medical and product information into clear, accessible messaging for consumers, retailers, and distributors while maintaining regulatory-aware language.
- Created and managed monthly content calendars to support product launches, seasonal campaigns, and ongoing brand awareness initiatives.
- Collaborated closely with leadership to refine brand voice, positioning, and messaging pillars focused on healing, prevention, and real-world utility.
- Wrote conversion-focused product descriptions and educational content to support e-commerce performance and customer confidence.
- Analyzed engagement trends and campaign performance to refine messaging, improve reach, and strengthen audience alignment.
- Supported visual and creative direction for social and marketing assets to ensure consistency across platforms and campaigns.
- Contributed to long-term brand growth by establishing repeatable content frameworks and messaging systems that scaled efficiently across channels.
Social Media Manager
Epic Staffing Group
Remote, UT
01.2024 - 10.2025
- Owned campaign development and execution across a portfolio of B2B healthcare staffing brands. Drove engagement, customer education, and brand visibility across multiple segments.
- Planned and executed multi-channel campaigns including awareness, referral, thought leadership, and lead generation initiatives.
- Designed segmented audience journeys tailored to clinicians, hospital leaders, and niche healthcare specialties.
- Collaborated across product marketing, content, operations, and leadership to align messaging, campaign timing, and customer experience.
- Produced and tested new campaign creative, A/B testing hooks, formats, and messaging variations to increase performance.
- Built campaign reporting dashboards and analyzed results weekly to identify optimization opportunities.
- Increased overall brand engagement by triple digits across eight business units and drove measurable lift in lead quality and brand sentiment.
- Notable Performance Outcomes
- Corporate: +11,974 LinkedIn followers and strong ramp in B2B engagement quality
- Orbis Clinical: +24% engagement rate through segmented content and optimized messaging
- Epic Physician Staffing: +47% engagement rate via targeted journey-based content
- Epic Cardiovascular: +63% impressions and higher visibility within niche medical segments
Digital Marketing Manager
Nav Technologies, Inc.
Draper, UT
08.2020 - 08.2023
- Directed social media growth and digital strategy for a B2B Fintech SaaS, leading cross-functional initiatives to build brand presence and engagement across Instagram, LinkedIn, Facebook, TikTok, and Twitter.
- Achieved triple-digit engagement gains through the development of creative content strategies and brand storytelling, highlighted by a 300% increase in Instagram engagement via the Small Business Owner Spotlight campaign.
- Launched and scaled a Facebook community to 20.3K members, successfully deepening customer connection and contributing to a career milestone of growing audiences by over 25,000 across national brands.
- Spearheaded on-camera video content initiatives, including marketing explainers, social campaign features, and brand storytelling reels, focusing on clarity, tone, and purposeful messaging to connect directly with audiences.
- Managed brand reputation and corporate accounts, specifically overseeing the company’s BBB account and raising the rating from a C- to an A+ (a 30% improvement).
- Leveraged data-driven execution to deliver measurable results, utilizing a performance-minded approach to cut through digital noise and drive meaningful action within the fintech and SaaS space.
Education
Bachelors of Science - Marketing
University of Utah, David Eccles School of Business
Salt Lake City, UT01.2020
Skills
- Integrated Marketing Campaigns, Multi-Channel Campaign Strategy (Social, Email, Blog, Newsletter), Demand Generation & Lead Nurture, B2B and B2C Marketing, Audience Segmentation & Journey Mapping, Content Strategy & Editorial Planning, SEO Content Writing & Optimization, Email Marketing & Newsletter Development, Social Media Marketing (LinkedIn, Instagram, Facebook, TikTok, X), Brand Messaging & Voice Development, Product Education & Technical Copywriting, Conversion-Focused Copywriting, Creative Testing & A/B Experimentation, Performance Analytics & Campaign Reporting, Engagement, Impression, and Traffic Analysis, Marketing Optimization & Iterative Testing, Visual & Creative Direction, Cross-Functional Collaboration, Scalable Content Frameworks, Community Building & Social Engagement
Timeline
Marketing Manager
TJ Branding
09.2025 - Current
Social Media Manager
Epic Staffing Group
01.2024 - 10.2025
Social Media and Email Account Manager
Horsefly Group
09.2023 - Current
Digital Marketing Manager
Nav Technologies, Inc.
08.2020 - 08.2023
Bachelors of Science - Marketing
University of Utah, David Eccles School of Business