Diego Peña
Saratoga Springs,UT
Summary
Dynamic marketing professional with over five years of experience in planning, executing, and optimizing multi-channel campaigns across B2B SaaS, healthcare, and service-based industries. Expertise in crafting customer journeys and developing audience-segmented campaigns while managing programs from inception to detailed reporting. Proven cross-functional collaborator with a strategic mindset and a commitment to high-quality creative output, consistently driving increases in engagement, retention, and pipeline performance. Highly analytical and detail-oriented, adept at balancing overarching strategic goals with hands-on execution to achieve measurable results.
Overview
5
5
years of professional experience
Work History
Marketing Manager
TJ Branding
09.2025 - Current
- Manage content and campaign strategy for SMB and mid-market clients in HVAC, wellness, and service verticals.
- Lead end-to-end content strategy and execution for multiple client brands, including WK Mechanical (regional HVAC services) and Regina Hewitt Functional Healing (functional nutrition and wellness practice).
- Develop and manage multi-channel campaigns across blogs, newsletters, email marketing, and social media, aligned with seasonal priorities, service promotions, and brand voice guidelines.
- Build and maintain monthly content calendars that balance education, trust-building, and lead generation, supporting both short-term campaigns and long-term brand growth.
- Write SEO-optimized blog content, email newsletters, and social copy designed to increase visibility, improve search performance, and drive inbound inquiries.
- Translate complex services and wellness concepts into clear, approachable messaging tailored to distinct audiences, including homeowners and health-focused clients.
- Provide strategic creative direction for visual assets, ensuring consistency across platforms and alignment with each brand’s positioning.
- Monitor and evaluate content performance using engagement and traffic metrics, using insights to refine messaging, cadence, and campaign focus.
Social Media and Email Account Manager
Horsefly Group
09.2023 - Current
- Led brand and content strategy for Curicyn, an animal wellness and wound-care brand, supporting product education, trust-building, and retail readiness across digital channels.
- Developed and executed multi-channel content including social media, email campaigns, product education copy, and blog content aligned with veterinary, equine, and livestock audiences.
- Translated complex medical and product information into clear, accessible messaging for consumers, retailers, and distributors while maintaining regulatory-aware language.
- Created and managed monthly content calendars to support product launches, seasonal campaigns, and ongoing brand awareness initiatives.
- Collaborated closely with leadership to refine brand voice, positioning, and messaging pillars focused on healing, prevention, and real-world utility.
- Wrote conversion-focused product descriptions and educational content to support e-commerce performance and customer confidence.
- Analyzed engagement trends and campaign performance to refine messaging, improve reach, and strengthen audience alignment.
- Supported visual and creative direction for social and marketing assets to ensure consistency across platforms and campaigns.
- Contributed to long-term brand growth by establishing repeatable content frameworks and messaging systems that scaled efficiently across channels.
Social Media Manager
Epic Staffing Group
01.2024 - 10.2025
- Owned campaign development and execution across a portfolio of B2B healthcare staffing brands. Drove engagement, customer education, and brand visibility across multiple segments.
- Planned and executed multi-channel campaigns including awareness, referral, thought leadership, and lead generation initiatives.
- Designed segmented audience journeys tailored to clinicians, hospital leaders, and niche healthcare specialties.
- Collaborated across product marketing, content, operations, and leadership to align messaging, campaign timing, and customer experience.
- Produced and tested new campaign creative, A/B testing hooks, formats, and messaging variations to increase performance.
- Built campaign reporting dashboards and analyzed results weekly to identify optimization opportunities.
- Increased overall brand engagement by triple digits across eight business units and drove measurable lift in lead quality and brand sentiment.
- Notable Performance Outcomes
- Corporate: +11,974 LinkedIn followers and strong ramp in B2B engagement quality
- Orbis Clinical: +24% engagement rate through segmented content and optimized messaging
- Epic Physician Staffing: +47% engagement rate via targeted journey-based content
- Epic Cardiovascular: +63% impressions and higher visibility within niche medical segments
Digital Marketing Manager
Nav Technologies, Inc.
08.2020 - 08.2023
- Directed social media growth and digital strategy for a B2B Fintech SaaS, leading cross-functional initiatives to build brand presence and engagement across Instagram, LinkedIn, Facebook, TikTok, and Twitter.
- Achieved triple-digit engagement gains through the development of creative content strategies and brand storytelling, highlighted by a 300% increase in Instagram engagement via the Small Business Owner Spotlight campaign.
- Launched and scaled a Facebook community to 20.3K members, successfully deepening customer connection and contributing to a career milestone of growing audiences by over 25,000 across national brands.
- Spearheaded on-camera video content initiatives, including marketing explainers, social campaign features, and brand storytelling reels, focusing on clarity, tone, and purposeful messaging to connect directly with audiences.
- Managed brand reputation and corporate accounts, specifically overseeing the company’s BBB account and raising the rating from a C- to an A+ (a 30% improvement).
- Leveraged data-driven execution to deliver measurable results, utilizing a performance-minded approach to cut through digital noise and drive meaningful action within the fintech and SaaS space.
Education
Bachelors of Science - Marketing
University of Utah, David Eccles School of Business
Salt Lake City, UT01.2020
Skills
- Integrated Marketing Campaigns, Multi-Channel Campaign Strategy (Social, Email, Blog, Newsletter), Demand Generation & Lead Nurture, B2B and B2C Marketing, Audience Segmentation & Journey Mapping, Content Strategy & Editorial Planning, SEO Content Writing & Optimization, Email Marketing & Newsletter Development, Social Media Marketing (LinkedIn, Instagram, Facebook, TikTok, X), Brand Messaging & Voice Development, Product Education & Technical Copywriting, Conversion-Focused Copywriting, Creative Testing & A/B Experimentation, Performance Analytics & Campaign Reporting, Engagement, Impression, and Traffic Analysis, Marketing Optimization & Iterative Testing, Visual & Creative Direction, Cross-Functional Collaboration, Scalable Content Frameworks, Community Building & Social Engagement
Timeline
Marketing Manager
TJ Branding
09.2025 - Current
Social Media Manager
Epic Staffing Group
01.2024 - 10.2025
Social Media and Email Account Manager
Horsefly Group
09.2023 - Current
Digital Marketing Manager
Nav Technologies, Inc.
08.2020 - 08.2023
Bachelors of Science - Marketing
University of Utah, David Eccles School of Business