Reading; badminton
DIEP LIZBET DUONG
Tucson,AZ
Summary
Formulated and executed channel strategies to consistently achieve company targets. Developed and implemented sales plans, optimizing core functions including customer outreach, distribution, and merchandising. Efficiently managed promotional budgets to maximize impact and ROI. Designed systems to enhance the sales capabilities of a 50+ member sales team, driving performance and growth. Expanded business operations into southern regions by establishing robust sub-distributor networks. Collaborated closely with the Marketing Division to develop and execute product and brand strategies.
Overview
26
26
years of professional experience
1
1
Certification
3
3
Languages
Work History
Senior Division Head – Field Service Manager
Ecolab Vietnam
07.2015 - 07.2025
- Led sales and service operations for all Quick Service Restaurant (QSR) accounts in Vietnam, managing global, regional, and local accounts to implement the Ecolab Program.
- Oversaw distributor operations, ensuring efficient delivery, collections, and inventory management.
- Collaborated with U.S.-based Ecolab divisions (Demand & Supply, Technical, and Marketing) to align strategies and execution.
- Awards: Recognized as “Rookie of the Year” (2015) and received Outstanding Performance Awards, Above the Line (+63% vs target) (2018, 2024).
- Additional Professional Engagements
- Conducted market study visits to Thailand (2010, 2012, 2014) and China (Beijing, 2013) to analyze food market trends.
- Accompanied Modern Trade customers on market visits to Thailand (2012, 2014).
- Supported veterinarians during a dairy project visit in Thailand (2003).
General Manager, Sales
C.P. Vietnam Corporation – Food Business, Southern Area
01.2014 - 05.2015
- Reported to Executive Vice President, driving sales strategies across Modern Trade (hypermarkets, supermarkets, convenience stores) and Fast Food channels (KFC, Lotteria, Jollibee, Popeyes, Texas Chicken).
- Spearheaded growth initiatives, expanding market share and optimizing channel performance.
Sales General Manager
09.2010 - 12.2013
- Reported to Senior Vice President, managing Modern Trade, Traditional Trade (wholesale), Fast Food, and Fresh Mart (retail) channels.
- Developed and executed strategies to enhance sales performance and market penetration across diverse channels.
Sales Department Manager
09.2009 - 08.2010
- Conducted sales and production data analysis, overseeing pricing structures for all channels to ensure profitability and competitiveness.
Executive Secretary to President (Department Manager)
09.2008 - 08.2009
- Coordinated schedules and work-related tasks for the President and Vice President, ensuring seamless preparation for business trips and operations.
- Reviewed and prepared documents for presidential approval and summarized/translated news for the Board of Directors.
Senior Secretary to President (Section Manager)
07.2001 - 08.2008
- Managed the President’s schedule, ensuring meticulous preparation for trips and tasks.
- Reviewed documents for approval and provided translated news summaries to the Board.
Secretary to President (Staff)
05.1999 - 06.2001
- Supported the President with scheduling and document preparation, ensuring operational efficiency.
Education
Bachelor of Arts - Business Administration
University of Economics
01.2003
Bachelor of Arts - Southeast Asian Studies
University of Social Sciences and Humanities
01.1999
Skills
Leadership & Management: Proven ability to lead sales, logistics, and order-taking teams, restructuring operations, training staff, and placing the right talent in optimal roles while controlling expenses and boosting team morale
KEY COMPETENCIES & ARCHIVEMENTS
- Exceptional teamwork, coaching, and leadership skills, with a focus on achieving organizational excellence.
- Proactive and self-motivated, with strong negotiation and expense management expertise in the food market.
- Fluent in Vietnamese, English, and Thai, with outstanding communication and problem-solving abilities.
- Skilled in structuring tasks into clear, actionable goals and milestones, consistently meeting deadlines.
- Adept at articulating ideas, identifying challenges, and proposing structured solutions.
- Thrives in dynamic, fast-paced environments, demonstrating strong problem-solving and adaptability.
- Consistently surpasses personal and team performance targets, including weekly sales and onboarding goals.
- Successfully manages projects, delivering high-quality results on time and within scope.
Accomplishments
- Managed the 2015 AP Rookie of the year award winning sales team at Ecolab Global.
- Managed the 2018 Outstanding Sales Performance award winning sales team at Ecolab Vietnam.
- Managed the 2024 Exceeding Formal Goals Hugelyce ward winning sales team at Ecolab Vietnam.
Certification
BA
Interests
2015 QSR AP Roockie of the Year; 2018 Ecolab Vietnam Outstanding Sales; 2024 Exceeding Goals Hugely
- Managed the 2015 AP Rookie of the year award winning sales team at Ecolab Global.
- Managed the 2018 Outstanding Sales Performance award winning sales team at Ecolab Vietnam.
- Managed the 2024 Exceeding Formal Goals Hugely ward winning sales team at Ecolab Vietnam.
Timeline
Senior Division Head – Field Service Manager
Ecolab Vietnam
07.2015 - 07.2025
General Manager, Sales
C.P. Vietnam Corporation – Food Business, Southern Area
01.2014 - 05.2015
Sales General Manager
09.2010 - 12.2013
Sales Department Manager
09.2009 - 08.2010
Executive Secretary to President (Department Manager)
09.2008 - 08.2009
Senior Secretary to President (Section Manager)
07.2001 - 08.2008
BA
05-1999
Secretary to President (Staff)
05.1999 - 06.2001
Bachelor of Arts - Southeast Asian Studies
University of Social Sciences and Humanities
Bachelor of Arts - Business Administration
University of Economics
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