Dynamic leader with a master’s degree and 10+ years of experience in digital media and communications, specializing in mission-driven campaign strategies across search, social, creative, customer outreach, and data analytics.
Overview
10
10
years of professional experience
Work History
Director of Engagement
The Cool Down
Atlanta, GA
01.2024 - Current
Established O&O audience efforts for America's biggest consumer climate brand, growing audience to 1M+ subscribers.
Oversee 8-person team as head of all communications and brand engagement operations.
Manage 30+ direct-to-consumer outreach programs and marketing flows.
Senior Manager, Editorial
The Cool Down
Atlanta, GA
09.2022 - 01.2024
Established content formats, workflows, and editorial guidelines that helped grow brand from launch to 30M unique monthly visitors.
Mentored junior managers, fostering team culture and professional growth in a fast-paced startup environment.
Senior Editor & Producer
Yahoo Inc.
New York, NY
07.2019 - 08.2022
Led team of 5+ web and video editors across creator-led content initiatives focused on technology, lifestyle, and digital culture.
Drove 20+ million views to original, social-first video series.
Digital Producer
USA Today
Nashville, TN
10.2018 - 06.2019
Collaborated with 20+ local newsrooms across the U.S. as a digital-first advisor, driving 1M+ weekly views across SEO, social, and interactive storytelling.
Reported on national news stories for USA Today and its affiliate sites
Health and Travel Editor
Paste Magazine
Remote
08.2016 - 09.2017
Established editorial workflows and content calendars for Paste's all-new health vertical, publishing 40+ articles each month.
Education
M.A. - Journalism
City St. George’s, University of London
London, U.K.
01-2018
B.A. - Political Science and History
University of Georgia
Athens, GA
01-2017
Skills
6 years of team leadership experience
Strong understanding of Reddit's community and digital culture at large
Excellent verbal and written communication skills
Proven ability to coordinate with complex, global stakeholders
Deep background in product and tech communications