Dynamic copywriter with three years of experience crafting compelling and persuasive content across diverse platforms. Expertise in driving audience engagement and enhancing brand voice through innovative storytelling techniques. Collaborative team player, adaptable to evolving project needs, and dedicated to delivering high-impact results. Proficient in SEO and content strategy, leveraging analytical insights to optimize performance and effectively reach target audiences.
Work History
Jr. Copywriter (Freelance)
2 Months
72andSunny | 09.2025 - 11.2025
Collaborated on three concept developments and copywriting for Adobe brand activations, supporting campaign execution across digital and physical spaces supporting adobe fire fly AI.
Engaged in creative brainstorming sessions to generate innovative ideas, fostering a collaborative environment that inspired team creativity.
Freelance Artist / Creative Director
9 Years 1 Month
WHYTRI LLC | 07.2017 - Current
Developed and scaled an independent music and creative brand rooted in alternative Black expression, reaching Millions through viral content, talent association, national tours, creating licensed music and strategic brand collaborations including but not limited to Converse, Monster Energy, Amazon, Fortnite and more.
Collaborated with Riot Games (VALORANT) as talent/ co-writer on the VCT Americas soundtrack, which earned 1.1M views within its first 24 hours on youtube.
Collaborated with FORTNITE on the Hades Level 100 rare character skin, serving as the music talent and voice behind his lobby track “You’re All Mine.” The release sparked thousands of reaction videos, fan responses, and earned media.
Creative Copywriter
6 Months
D&AD | 11.2024 - 05.2025
Collaborated with global brands like Airbnb, Diageo, and other creative agencies to solve real client briefs through strategic, insight-driven campaign development.
Crafted compelling copy for multi-channel campaigns, enhancing brand narratives and driving engagement across diverse audiences.
Content Creator
6 Months
One Club (TikTok) | 06.2025 - 12.2025
Handpicked for TikTok and The One Club's elite 20-week accelerator designed to transform creators into world-class storytellers and brand strategists.
Worked across briefs for brands like Verizon, United Masters Translation, and BUBS and Heinz Ketchup — sharpening my ability to craft high-impact short-form content, tap into cultural relevance, and develop campaigns at the speed today’s digital culture.
Executed targeted content campaigns leveraging cultural insights, achieving substantial increases in viewer engagement and brand interactions.
Education
- Marketing & Advertising
One Creator Lab | New York City
- Marketing & Advertising
D&AD SHIFT
High School
Prospect Hill | Cambridge
Skills
Copywriting
Content writing
Creative storytelling
Ad copywriting
Social media copywriting
Content strategy
Email marketing
Social media content
Scriptwriting
Content scheduling
CRM software proficiency
Artificial intelligence adoption
Artificial intelligence implementation
Languages
English (Native), French (Proficient), Spanish (Proficient).