Julie Chang Murphy
New York,New York
Summary
Fashion designer turned fashion copywriter with a deep knowledge of apparel and accessories design. Dependable team player with a positive attitude who excels at understanding brand voice and creating compelling copy that connects to the customer.
Overview
18
18
years of professional experience
Work History
Freelance Copywriter
Faherty Brand
New York, NY
08.2021 - Current
- Develop on-brand copy for Men's, Women's, Kids', and Accessories across all channels, including e-commerce site, catalog, email, SMS, and online journal.
- Collaborate with digital marketing team to create promotional content for social media platforms.
- Create effective messaging to promote and educate the customer about brand's sustainability and Native artist initiatives.
- Collaborate with merchandising team to name custom-developed fabrics and products.
Fashion Editor
Dandelion Chandelier
New York , NY
01.2018 - Current
- Manage content calendar for luxury lifestyle blog including brainstorming, pitching, writing, editing and publishing of trending fashion topics, evergreen stories, and gift guides.
- Assign topics, events, and stories to individual writers for coverage.
- Develop creative visuals including collages and slide shows to complement editorial content.
- Monitor and report on the performance of fashion content, using insights to optimize future editorial planning.
Handbag Designer
Steve Madden-LeSportsac-AmericanEagleOutfitters
New York, NY
01.2006 - 01.2011
- Created designs for seasonal collections, researching trends and fabrics to inform design decisions.
- Developed sketches of handbags, selecting fabrics, colors and trims.
- Reviewed technical specifications to ensure product quality standards were met.
- Collaborated with merchandising team regarding new designs and product information.
Education
Associate of Arts - Fashion Design
Parsons School of Design
New York, NY05.2006
Bachelor of Arts - Anthropology
Wellesley College
Wellesley, MA05.2002
Skills
- Storytelling
- Copywriting and Editing
- Brand Messaging
- Email Marketing
- Fluent in Mandarin Chinese
- Promotional Marketing and Advertising
- Textile Knowledge
- Pattern Making
Timeline
Freelance Copywriter
Faherty Brand
08.2021 - Current
Fashion Editor
Dandelion Chandelier
01.2018 - Current
Handbag Designer
Steve Madden-LeSportsac-AmericanEagleOutfitters
01.2006 - 01.2011
Associate of Arts - Fashion Design
Parsons School of Design
Bachelor of Arts - Anthropology
Wellesley College
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