Dinorah Virgen
Simi Valley,CA
Summary
Strategic sales operations leader with deep expertise in scaling revenue organizations, optimizing go-to-market execution, and strengthening customer experience across global sales channels. Proven ability to align cross-functional teams, streamline operational infrastructure, and drive sustainable growth in the professional beauty industry. Recognized for building strong partnerships with executive leadership, field teams, and key professional accounts to accelerate brand adoption and revenue performance.
Results-driven leader with strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Experienced with strategic planning and project management. Utilizes leadership skills to drive team performance and operational excellence. Track record of delivering high-impact results through innovative problem-solving and effective communication.
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
17
17
years of professional experience
Work History
Director, Global Sales Operations
Bellami Hair
Los Angeles, CA
- Lead global sales operations strategy supporting professional and retail channels for a leading brand in the professional beauty industry.
- Drive operational strategy that supports global revenue growth and sales team performance.
- Partner with executive leadership to translate company objectives into scalable sales initiatives.
- Develop and implement sales processes, operational frameworks, and reporting that improve efficiency and decision-making across teams.
- Strengthen relationships with key professional partners, distributors, and salon accounts to increase brand adoption and loyalty.
- Collaborate cross-functionally with marketing, education, product, and customer experience teams to enhance stylist engagement and revenue opportunities.
- Support territory growth initiatives through strategic planning, operational oversight, and account development.
- National Sales Manager
National Sales Manager
Bellami Hair
Chatsworth, CA
02.2022 - 03.2023
- Focused on launching BELLAMI’s MASTERCLASS for our Spanish community across the United States.
- International Business, Customer Retention and +20 skills
Customer Service Manager
Bellami Hair
Simi Valley, California, United States
03.2017 - 02.2022
- Managed a team dedicated to the satisfaction of our customer's experience at BELLAMI. Overlooked the customer experience for our consumer purchases as well as our professional buyers. Expanded the team to better service our customers and continued to form new processes to better serve our clients.
- On-site
Customer Service Supervisor
Applied Perceptions LLC
12.2005 - 03.2017
- Overseeing a group of representatives to ensure company guidelines are followed. This includes quality assurance to ensure the customer experiences meet expectations. Engaging in reviews that include calibrations, training new agents and providing refresher/updating sessions for current agents, and providing support for day-to-day questions.
- Another area of the company I oversee is the correspondence department which includes processing refunds through the CRM that each client uses, sending replacements to customers through CRM procedures, and other back-office tasks like chargebacks and emails.
- Collaborating with clients directly is another important component of my current job title as it includes directly providing feedback to clients and taking updates or new policies from the client and getting it to the hands of the representatives handling the phone calls to ensure they are always up to date with the most recent information.
- On-site
Marketing and Sales Support Specialist
ThinkNow Research
Los Angeles Metropolitan Area
11.2011 - 04.2012
- My responsibilities include data entry for research conducted that was then presented to clients showing the status of the Hispanic market. Also, pulling leads, setting up email blasts directly with one of the owners. Working on the surveys directly with the head of research to ensure data was filtering properly and reporting was accurate.
Education
Bachelor of Arts - Business Admin
California State University, Northridge
Northridge05-2015
Skills
- Sales Operations Strategy
- Revenue Growth & GTM Execution
- Global Sales Enablement
- Key Account Development
- Customer Experience Optimization
- Territory Expansion
- Cross-Functional Leadership
- Process & Systems Optimization
- Strategic Partnerships
Collaboration and Team Impact Award
Beyond my role in sales operations, I enjoy mentoring team members and helping develop the next generation of sales leaders. I’m passionate about the professional beauty industry and enjoy staying connected to stylists and educators to better understand how operational decisions impact the customer experience.
I’m bilingual in English and Spanish, which has been valuable in building relationships with diverse teams and partners. I value collaboration, continuous learning, and creating systems that allow teams to scale their success.
Languages
Spanish
Professional Working
English
Native or Bilingual
Timeline
National Sales Manager
Bellami Hair
02.2022 - 03.2023
Customer Service Manager
Bellami Hair
03.2017 - 02.2022
Marketing and Sales Support Specialist
ThinkNow Research
11.2011 - 04.2012
Customer Service Supervisor
Applied Perceptions LLC
12.2005 - 03.2017
Director, Global Sales Operations
Bellami Hair
Bachelor of Arts - Business Admin
California State University, Northridge