Lisa M. Doering

Developed strategies and processes that enabled sales team to consistently achieve revenue goals.

Partnered with COO and program leadership to align workforce planning and execution with revenue targets ($3.5m–$10m+).

• Applied KPI frameworks and performance tracking to assess sales team performance and drive improvements.
• During multiple restructuring efforts, directed 22–40 program managers and sales support staff to maintain data integrity and smooth daily operations, including coaching, training, and recruiting.
• Stabilized sales operations during rapid change while supporting continuous program launches and evolving business models.
• Worked with COO to redesign workforce structure and role alignment for stronger fit with revenue generation and organizational priorities.
• Managed operational infrastructure across CRM systems, enhancing scalability and reporting capabilities.
• Directed sales operations for recruiting, program management, and sales support teams of 22–40 members.

Facilitated university and corporate partnerships to enhance executive education delivery.

• Collaborated with faculty to ensure successful classes and enhance advisory member experiences.
• Assisted with planning and coordination for in-person classes and board meetings nationwide, strengthening leadership development efforts.
• Maintained high class attendance through proactive relationship management and engagement with industry leaders.
• Achieved class enrollment goals by implementing targeted outreach and promotion strategies. by tracking quotas and supporting full registration.
• Built relationships through phone interviews, follow-up, and in-person communication during travel for classes and board meetings.

• Presented tailored advertising solutions to large and medium-sized local businesses, enhancing daily sales activities.
• Generated new advertising business through cold calling, referral follow-up, and competitive sales presentations.
• Sold advertising space, contributing to revenue growth for national grocery store media network at Market Tech Media Corporation.

• Sold various internet products through online platforms, including pay-per-click, search engine optimization, websites, banners, and links.
• Developed and maintained advertising sales for Yellowbook print and internet products, driving revenue growth.
• Performed extensive cold calling to generate new business leads to acquire new business accounts, expanding client base.
• Managed and grew existing accounts through regular follow-up and support, enhancing client satisfaction.
• Consistently met and exceeded sales quotas and goals.

• Drove revenue growth and sales volume for assigned accounts through strategic account management.
• Facilitated advertising sales for local newspaper across automobile, boat, and internet listings, contributing to overall revenue growth.
• Assessed customer needs and market position to inform weekly ad layout updates, enhancing ad effectiveness.
• Maintained up-to-date knowledge of industry trends and products of multiple related audience segments and related audience segments.
• Covered territory of automobile and boat dealers in Delray Beach.
• Managed territory with annual revenue of 500K and a 5% annual increase.
• Earned Circle of Excellence awards each year for performance.