Divya Ramamurthi
Palo Alto,USA
Summary
Public health researcher with expertise in health communication. A primary focus of the research is in understanding tobacco marketing strategies targeting priority populations, especially across social media platforms. The research utilizes both qualitative and quantitative methodologies and has been widely cited. Led research development of critical projects, guided staff in use of appropriate research techniques, and ensured the fidelity of research findings produced by the team. Worked successfully with several community-based partners to ensure the implementation of evidence-based research. A key component is translation of research findings to policy efforts and dissemination of findings across several platforms.
Overview
15
15
years of professional experience
Work History
Social Science Research Professional 2
STANFORD UNIVERSITY
09.2013 - Current
- Social Science Research Professional 2
- Identify tobacco industry marketing trends across traditional and digital channels.
- Lea development of research studies focused on youth tobacco prevention.
- Train staff on appropriate research techniques and ensure fidelity of data.
- Design, implement and analyze qualitative data by creating content analysis guides, conducting focus group and interviews, and thematic analysis.
- Design surveys and analyze survey data.
- Lead author of research papers and academic publications.
- Manage SRITA summer internship of 8-12 undergraduate, graduate, and medical students.
- Invited presenter at national conferences.
Research Assistant
DANA FARBER CANCER INSTITUTE, Harvard University affiliate
06.2008 - 11.2009
- Developed chapters of curriculum to promote evidence-based tobacco education materials for rural schools in India.
- Collaborated with other researchers to develop successful research strategies.
- Responsible for training community-based professionals in disaster preparedness media outreach.
- Worked to promote use of evidence-based practices for tobacco and cancer prevention communication among community-based organizations.
- Maintained up-to-date records of research activities for project reports.
Education
M.A - Health Communication
EMERSON COLLEGE, Tufts University School of Medicine
Boston, MA05.2011
M.S - Newspaper Journalism
SYRACUSE UNIVERSITY
Syracuse, NY05.2001
Master of Arts - Mass Communication
M.O.P. Vaishnav College
Chennai, India 05.2000
Bachelor of Science - Nutrition & Dietetics
Ethiraj College For Women
Chennai, India 06.1998
Skills
- Health Communication
- Research Design
- Qualitative & Quantitative Research Techniques
- Grant Writing
- Project Management
- Policy Analysis
- Translating Research to Policy
- Mentoring high school, under graduate, graduate, and medical students
- Basic R
- Nvivo
Custom
- Ramamurthi D, Chau C, Berke H.Y., Tolba A.M., Yuan L, Kanchan V, Santos G, Jackler R.K. Flavour spectrum of the Puff family of disposable e-cigarettes. Tobacco Control. 2022 Jan 10. DOI: 10.1136/tobaccocontrol-2021-056780
- Liu, J., Ramamurthi, D., & Halpern-Felsher, B. (2021). Inside The Adolescent Voice: A Qualitative Analysis of The Appeal of Different Tobacco Products. Tobacco Induced Diseases, 19. DOI: 10.18332/tid/132856
- Ramamurthi, D., Chau, C., & Jackler, R. K. (2021). Exploitation of the COVID-19 Pandemic by E-Cigarette Marketers. Tobacco Control, 30(e1), e56-e59. DOI: 10.1136/tobaccocontrol-2020-055855
- Qian, Z. J., Hill, M. J., Ramamurthi, D., & Jackler, R. K. (2021). Promoting Tobacco Use Among Students: The US Smokeless Tobacco Company College Marketing Program. The Laryngoscope, 131(6), E1860-E1872. DOI: 10.1002/lary.29265
- Jacked, R. K., VanWinkle, C. K., Bumanlag, I. M., & Ramamurthi, D. (2018). Alcohol-flavoured Tobacco Products. Tobacco Control, 27(3), 294-300. DOI: 10.1136/tobaccocontrol-2016-053609
- Ramamurthi, D., Chau, C. and Jackler, R.K., 2019. JUUL And Other Stealth Vaporisers: Hiding the Habit from Parents and Teachers. Tobacco Control, 28(6), pp.610-616. DOI: 10.1136/tobaccocontrol-2018-054455
- McKelvey, K., Baiocchi, M., Lazaro, A., Ramamurthi, D., & Halpern-Felsher, B. (2019). A Cigarette Pack by Any Other Color: Youth Perceptions Mostly Align With Tobacco Industry-Ascribed Meanings. Preventive Medicine Reports, 14. DOI: 10.1016/j.pmedr.2019.100830
- Jackler, R. K., & Ramamurthi, D. (2019). Nicotine Arms Race: JUUL and the High-Nicotine Product Market. Tobacco Control, 28(6), 623-628. DOI: 10.1136/tobaccocontrol-2018-054796
- Kong, G., LaVallee, H., Rams, A., Ramamurthi, D., & Krishnan-Sarin, S. (2019). Promotion Of Vape Tricks on Youtube: Content Analysis. Journal Of Medical Internet Research, 21(6), e12709. DOI: 10.2196/12709.
- Jackler, R. K., Li, V. Y., Cardiff, R. A., & Ramamurthi, D. (2019). Promotion Of Tobacco Products On Facebook: Policy Versus Practice. Tobacco Control, 28(1), 67-73. DOI: 10.1136/tobaccocontrol-2017-054175
- Kim, M., Ling, P. M., Ramamurthi, D., & Halpern-Felsher, B. (2019). Youth's Perceptions of E-Cigarette Advertisements with Cessation Claims. Tobacco Regulatory Science, 5(2), 94-104. DOI: 10.18001/TRS.5.2.1
- McKelvey, K., Baiocchi, M., Ramamurthi, D., McLaughlin, S., & Halpern-Felsher, B. (2019). Youth Say Ads for Flavored E-Liquids Are for Them. Addictive Behaviors, 91, 164-170. DOI: 10.1016/j.addbeh.2018.08.029
- Jackler, R. K., & Ramamurthi, D. (2017). Unicorns Cartoons: Marketing Sweet and Creamy E-Juice To Youth. Tobacco Control, 26(4), 471-475. DOI: 10.1136/tobaccocontrol-2016-053206
- Ramamurthi, D., Gall, P. A., Ayoub, N., & Jackler, R. K. (2016). Leading-Brand Advertisement of Quitting Smoking Benefits for E-Cigarettes. American Journal of Public Health, 106(11), 2057-2063. DOI: 10.2105/AJPH.2016.303437
- Ramamurthi, D., Fadadu, R. P., & Jackler, R. K. (2016). Electronic Cigarette Marketers Manipulate Antitobacco Advertisements to Promote Vaping. Tobacco Control, 25(6), 720-722. DOI: 10.1136/tobaccocontrol-2015-052661
- Nagler, R. H., Bigman, C. A., Ramanadhan, S., Ramamurthi, D., & Viswanath, K. (2016). Prevalence And Framing of Health Disparities In Local Print News: Implications For Multilevel Interventions To Address Cancer Inequalities. Cancer Epidemiology, Biomarkers & Prevention, 25(4), 603-612. DOI: 10.1158/1055-9965.EPI-15-1247
Timeline
Social Science Research Professional 2
STANFORD UNIVERSITY
09.2013 - Current
Research Assistant
DANA FARBER CANCER INSTITUTE, Harvard University affiliate
06.2008 - 11.2009
M.A - Health Communication
EMERSON COLLEGE, Tufts University School of Medicine
M.S - Newspaper Journalism
SYRACUSE UNIVERSITY
Master of Arts - Mass Communication
M.O.P. Vaishnav College
Bachelor of Science - Nutrition & Dietetics
Ethiraj College For Women
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