DOM HOYT

Leads commercial performance across the DTC channel, overseeing P&L results and executing high impact initiatives that drive revenue, increase customer engagement, and drive long term continuity and profitability.

• Manages the team that plans, oversees and executes the allocation, traditional club, and e-commerce channels for six celebrated brands within Constellation Brands' ICON portfolio.
• Manages cross-functional teams to execute projects and releases that have a high degree of operational complexity.
• Presents trends, challenges, and solutions to our leadership team that address headwinds and focus on the highest and best use of company resources to accomplish both short and long-term goals.

• Managed P&L across key revenue channels in direct-to-consumer (DTC) business, including direct sales, hospitality/tasting room, wine club/subscription, private events, and e-commerce, to optimize profitability.
• Established processes to ensure efficient workflow, data integrity and CRM optimization across the DTC channel.
• Overhauled an underperforming DTC program that was overly-reliant on the wine club channel, reversing 3-year decline and driving projected 11% YOY revenue growth in 2025 through a more diversified channel mix.

• Managed performance across three key DTC channels-web, direct, and wine club-achieving ~12-20% annual YOY growth from 2020 to 2023.
• Introduced integrated sales, marketing, and customer service strategies to enhance personalization and relevance across customer touchpoints, leading to improved satisfaction and engagement.
• Led a comprehensive systems migration in May 2023, expanding sales capabilities and significantly enhancing the customer experience-contributing to reduced churn, increased average order value, and overall revenue growth.

• Delivered a high-touch, approachable member experience via email, phone, and in-person interactions-balancing luxury service with authentic, brand-aligned communication.
• Executed targeted outbound call campaigns to drive allocation sales and increase customer engagement.
• Played a key role on a multi-department strategic planning team responsible for wine allocations representing 80-85% of annual company revenue.