
Highly motivated and results-oriented individual with a passion for boats, fishing and precision craftsmanship. Extensive background in marketing, PR and research. Looking to transition from a desk job to a local company making a difference in the community. Excited to develop new skills at Raider Boats!
Tasked with building Zoot's AR program from the ground up, I worked with internal stakeholders to identify organizational needs in order to select analyst firms that aligned with strategic goals. In order to ensure program success, I became a conduit for bidirectional information distribution. Initial stages included positioning Zoot as a thought leader in our niche, conducting a TEI study with Forrester to solidify our technology ROI, and begin laying the foundation for inclusion in a MQ or Wave report.
Shortlist of Activities Performed:
Primary charter was to curate and share information across the company to help make informed decisions about product development, marketing strategies and more.