Open To Work
Dominic Siegrist
Brand & Communication
Santa Clara,CA
Summary
Marketing professional with significant experience in global brand management. Demonstrates ability to drive brand strategy and market penetration while fostering teamwork and achieving results. Known for adaptability and collaborative approach, with expertise in brand positioning, elevating brand awareness and market analysis.
Highlights:
· Increasing brand awareness and business value by constructing & executing a USD 5mn+ global brand activation campaign
· Responsible for the brand & customer activation of the companies largest partnership program for 5 years and running.
Overview
19
19
years of professional experience
3
3
Certification & Courses
Work History
Global Brand & Partnership Director
ABB Formula E, ABB Inc.
San Jose, USA
12.2019 - 04.2026
- Established robust strategies to foster business partnerships and enhance customer experience initiatives.
- Streamlined information flow through effective strategic planning across the organization.
- Collaborated with management team to formulate and implement brand and marketing strategies.
- Executed communication strategy aligned with customer experience and business integration operations.
- Built partnerships with ABB's Global Businesses to enhance brand awareness and increase business value.
Brand & Communications Director
Digital ABB, ABB Inc.
San Jose, USA
10.2017 - 12.2019
- Developed and implemented communication strategies to enhance external communication across various functions.
- Served as Co-Project Lead for Tier 1 Corporate Thought Leadership event 'CERA Week', overseeing global partnerships.
- Executed strategic development of communications policies aligning with business planning and brand positioning.
- Designed marketing initiatives for Chief Digital Officer at high-profile thought leadership appearances.
Global Branding Project Manager
ABB Asea Boveri Ltd
Zurich, Switzerland
12.2015 - 09.2017
- Delivered complex projects on time and within budget by leading cross-functional teams.
- Developed corporate communication strategies to enhance messaging across international markets.
- Reinforced corporate identity to elevate brand awareness among key stakeholders.
Account Director
Publicis Agencies
04.2007 - 12.2015
- Design and implement comprehensive brand communication and advertising strategies employing a customer-centric model to drive brand initiatives on a worldwide scale during tenure as Account Director for global B2B including FinTech and B2C brands in Zurich, London, and Dubai
Education
Bachelor of Art - Economics, English, & Media Studies
University of Basel
Switzerland 06.2001 - 06.2003
Marketing Communication Planner - Advertising & Media
SAWI (sww)
Biel/Bienne, Switzerland 04.2005 - 04.2006
Skills
- Corporate Communications
- Brand Strategy
- Corporate Branding
- Marketing Strategy
- Strategic Planning
- Project Management
- Advertising and Marketing
- Stakeholder Partnerships
- Team Leadership
Certification
Harvard Business School Online - Digital Marketing Strategy, 2025
Mini MBA, Marketing from Marketing Week, 2024
Mini MBA, Brand Management from Marketing Week, 2023
Languages
German
Native language
English
Proficient (C2)
C2
French
Advanced (C1)
C1
Timeline
Global Brand & Partnership Director
ABB Formula E, ABB Inc.
12.2019 - 04.2026
Brand & Communications Director
Digital ABB, ABB Inc.
10.2017 - 12.2019
Global Branding Project Manager
ABB Asea Boveri Ltd
12.2015 - 09.2017
Account Director
Publicis Agencies
04.2007 - 12.2015
Marketing Communication Planner - Advertising & Media
SAWI (sww)
04.2005 - 04.2006
Bachelor of Art - Economics, English, & Media Studies
University of Basel
06.2001 - 06.2003