Dominic Siegrist

Dynamic Global Brand & Partnership Director with a proven track record at ABB Inc., excelling in corporate communications and strategic planning. Expert in forging stakeholder partnerships and leading cross-functional teams to elevate brand awareness and drive impactful marketing initiatives. Recognized for delivering complex projects on time while enhancing customer experience.

HBS Harvard Business Online - Digital Marketing Strategy

Marketing Communication Planner with Federal Diploma/Certificate, Swiss Advertising Association

• Swiss German
• German
• French
• English

• Brand & Partnerships Director, ABB Formula E, ABB Inc., San Jose, CA, 01/01/19, Present, Create and implement robust strategies to establish business partnership as development platform and customer experience initiative, while serving as Director Corporate Communication for Business Partnerships., Process information flow between people and organization through effective strategic planning., Formulate and roll out brand & marketing strategies and campaigns by collaborating with management team., Played integral role in execution of communication strategy in line with customer experience and business integration operations., Enhanced brand awareness and business value by building partnerships with ABB's Global Businesses.
• Brand & Communications Director, Digital ABB, ABB Inc., San Jose, CA, 01/01/17, 12/31/19, Enhanced overall aspects related to external communication of ABB Ability across various functions, including brand communication, marketing, and events through effective planning, development and deployment of communications strategies and initiatives., Oversaw presence, program, and global participants for partnerships at Tier 1 Corporate Thought Leadership event 'CERA Week' by serving as Co-Project Lead., Formulated and executed strategic development for communications policies in compliance with business planning, corporate identity, and brand positioning., Designed and executed communication strategies and marketing initiatives for the Chief Digital Officer and Thought Leadership Executive at Tier 1 Thought leadership appearances.
• Global Branding Project Manager, ABB Asea Boveri Ltd, Zurich, Switzerland, 01/01/15, 12/31/17, Executed new corporate visual identity by collaborating with international Global Brand Management team initiatives for anniversary operations for '125 years of ABB in Switzerland'., Oversaw key anniversary activities, including content plan development and cross-functional budget management, while serving as Manager., Led international business and corporate communication strategies by devising and rolling out internal and external communication initiatives., Enhanced brand awareness by reinforcing corporate identity, positioning, and perception among internal / external stakeholders.
• Account Director, Publicis Agencies, Zurich, Switzerland, 01/01/08, 12/31/15, Create and implement brand communication & advertising campaigns, using a holistic customer centricity approach to establish brand initiatives on a global scale, while serving as Account Director of global B2B (incl. FinTech) and B2C brands in Zurich, London & Dubai.