ANTHONY INGHAM
Milwaukee,WI
Summary
A highly sought-after professional with a proven track record of successfully transforming underperforming communications departments and spearheading seamless integrations with senior leadership to drive revenue growth, expand into established and emerging markets, enhance decision-making processes, and foster sustainable organizational change. Demonstrated expertise in implementing analytics tools and KPIs that effectively showcase the return on investment of communications initiatives to C-suite executives. Adept at leading diverse teams and fluent in English, Spanish, and Portuguese, with a progressive mindset for cultivating inclusive cultures through a trust-based leadership approach that motivates globally dispersed and multicultural teams to deliver exceptional results. Recognized for developing over 20 individuals into senior communications roles throughout a distinguished two-decade global career.
Overview
21
21
years of professional experience
Work History
Director, Global Markets Communications
SC Johnson
01.2021 - Current
- In charge of all corporate communications for Latin America, Europe and Asia as part of SC Johnson's Global Corporate Communications group
- Manages a total budget of $2.5M to support all digital and social media, media relations, crisis communications, and corporate program content development
- Rebuilt and restructured the role across various regions and gained a seat at the C-Suite table
- Developed a business case to significantly expand the strategic capabilities of the Communications function, providing guidance and counsel to senior regional business leaders and functions, ensuring consistent and coherent messaging to enhance and proactively protect the company's image and reputation
- Partnered with external experts to develop governance and functional KPIs, including traditional and social media monitoring, as well as predictive analytics
- Led complex global recall communications at the retail and consumer levels in partnership with Legal, Product Development, Regulatory Affairs, and other departments
- Leadership role in all communications around divestitures, M&As, managing geopolitical tensions, and other business initiatives
Senior Communications Director & Interim Vice President
Bridgestone Americas
01.2017 - 01.2021
- Led Corporate Communications for 5 Bridgestone Americas functions and business units in Latin America, Europe, Asia, U.S
- And West Africa, and Government Relations in Latin America and West Africa
- After restructuring the department and upgrading internal talent by 20%, managed a globally dispersed team of 20+ and a $3M annual budget
- Interim VP: For six months, led the Bridgestone Americas Corporate Comms and Public Affairs team through a transition
- Managed a team of 30+ with 12 direct reports and a budget of more than $6M
- Doubled the amount of media coverage and representation Bridgestone received in key countries in Latin America through developing of proper communications strategy planning, appropriate spokespeople training, messaging consistency, proactive storytelling, etc
- Oversaw the $500K relaunch and standardization of Bridgestone's intranet across the Americas
- Increased employee engagement by 150% through cross-functional system streamlining, adding language capabilities in Spanish and Portuguese, and doubling user access for previously excluded demographics by offering a first-time mobile app option
- Achieved substantial reputational improvements in the areas of Sustainability and DE&I
- Spearheaded the company's first annual DE&I report
- Also initiated the development of the first certified sustainability report outside of Japan for Latin America
Regional Director, Communications & Public Affairs for Latin America
Bridgestone Americas
01.2017 - 12.2017
- Responsible for developing and executing all internal and external communications strategies for Bridgestone Latin America operations and businesses across the region, in partnership with local C-Suite leaders
- Managed a team of 15 and a total budget of $2M
- Absorbed Government Relations into the function to increase effectiveness around influencing local business outcomes
- Established access to critical government representatives in key regions; significantly expanding legislative influence in several markets
- Administered the $2M communications budget for the 2016 Olympic Games in Rio
- Developed and executed communications plan to showcase Bridgestone's brand story and strengthen the company's brand equity and image as a global Olympic sponsor
- Established a robust crisis communications plan, including all stand-by and positioning statements, contingency plans, etc
Communications Lead, 'Shaping Tomorrow'
Bridgestone Americas
01.2016 - 12.2017
- Tasked to take over the development and execution of Bridgestone Americas' full-scale internal and external 2-year communications program around the Shaping Tomorrow project - the company's transition and subsequent group move for 2000 employees from various states into the company's new Americas HQ building
- Managed a team of 6 and a budget of $2M
- Partnered with and heavily influenced C-Suite leaders and HR on all employee communications related to the group move to maintain morale and mitigate attrition
- Broad scope of external engagement and coordination with construction and design firms, branding agencies, local government and city officials, inauguration ceremonies, etc
Communications Director for Latin America
Bridgestone Americas
01.2016 - 12.2017
- Hired to restructure the Latin American Corporate Communications function, expand the department's access to senior leadership, and enhance technology and KPI capabilities
- Redefined and executed all communications strategies for Bridgestone in the LA region in partnership with the regional President and his senior leadership team, to help them achieve their annual objectives, increase brand awareness and drive innovation strategies across the region
- Drove business results and improved employee engagement through strategic media engagements
- Heavy involvement in communications around labor conflicts and union negotiations in many countries across the region
- Positioned the LA Comms team ahead of all other internal communications teams in terms of 50% response time reduction, preparedness, decisiveness, feedback from senior leadership, work quality, effectiveness and KPI development
Regional Director, Public Affairs & Corporate Communications Cluster Head
Citigroup
01.2013 - 12.2015
- Promoted to oversee all Internal and External Communications Operations for 13 countries across Latin America in partnership with their regional presidents in the areas of strategy development, crisis communications, social media, corporate social responsibility, corporate communications, and events & sponsorships
- Oversaw a team of 11 across the region and a budget of $2M
- Deployed coaching strategies that resulted in 3 promotions into leadership roles within the team
- Thought leader for developing a $200K institutional communications platform: Implemented Citi's first online press room in Latin America in 3 languages
- Increased positive media presence by 20% in one year by improving relations and brand recognition with key regional media contacts
- Achieved 2% improvement in Voice of the Employee indicators from 2013-2014, as well as a 95% approval rating in the Management Effectiveness Index
- Developed and implemented various employee communications campaigns aligned to the regions' business objectives in many countries throughout the region, strengthening company culture through Voice of the Employee initiatives and internal channel development
Director of Media Relations Latin America
Citigroup
01.2010 - 12.2013
- Promoted to lead all Media Relations for Latin America from Citigroup's corporate headquarters in Miami
- Led the media relations and external communications strategy for all of Latin America to streamline senior management's messaging within the region
- Served as media contact for Corporate, Investment and Retail Banking across Latin America
- Redirected and redefined regional policies and escalation processes for Crisis and Reputational Issues Management that served as the 'gold standard' for all internal incident responses
- Established a $1M media monitoring system for Citi by implementing a new media analysis formula and indexes that benchmarked the quality of Citi's coverage against competitors by country and region for both traditional and social media that enabled the communications teams to develop media relations plans to improve coverage or make any required course corrections, while also identifying possible niches
- Restructured the function to align with Internal Communications, ensuring employees were informed first about any potential news breaking in the media, before the media covered it
- Significantly enhanced Citi's media relationships with Bloomberg, Reuters, WSJ and other top tier media outlets
VP & SVP Public Affairs + Corporate Communications for Brazil
Citigroup
01.2004 - 12.2010
- Promoted from VP to SVP in 2009 for transforming the Brazilian Communications department from a loosely structured event-planning group into a highly strategic communications function
- Grew the team by 50% and redefined, restructured and rebuilt all tools, processes and policies for Employee Communications, Press Relations, Sustainability/CSR and Crisis Management
- Elevated the department to a point where local senior leadership invited Communications to have a permanent seat at the table in all major business decisions pertaining to Brazil
- Critical leadership role in managing Citi's internal and external reputation during the global financial crisis between 2006-2008, in partnership with Client Services, HR, Marketing, Investor Relations, Legal, Global Corporate Communications, Government Relations, among other areas
- Restructured and rolled Internal Communications into the team
- Developed and set up new media monitoring tools and systems
Education
Master of Arts - Business Administration And Management
Fundação Getulio Vargas
São Paulo, BrazilSkills
- Relationship building
- Strategic planning
- Verbal and written communication
- Decision-making
- Corporate storytelling
- Crisis management
- Media training
- Internal communications
- Reputation management
- Media relations
- Agency management
- Press releases
- Marketing communications
- Employee engagement
- Corporate communications
- Brand messaging
- Teamwork
- Problem-solving
- Problem-solving abilities
- Multitasking
- Excellent communication
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Full Professional
French
Limited Working
Timeline
Director, Global Markets Communications
SC Johnson
01.2021 - Current
Senior Communications Director & Interim Vice President
Bridgestone Americas
01.2017 - 01.2021
Regional Director, Communications & Public Affairs for Latin America
Bridgestone Americas
01.2017 - 12.2017
Communications Lead, 'Shaping Tomorrow'
Bridgestone Americas
01.2016 - 12.2017
Communications Director for Latin America
Bridgestone Americas
01.2016 - 12.2017
Regional Director, Public Affairs & Corporate Communications Cluster Head
Citigroup
01.2013 - 12.2015
Director of Media Relations Latin America
Citigroup
01.2010 - 12.2013
VP & SVP Public Affairs + Corporate Communications for Brazil
Citigroup
01.2004 - 12.2010
Master of Arts - Business Administration And Management
Fundação Getulio Vargas
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