Don Fetherman
Easton,Pa.
Summary
Experienced sales professional, specializing in business-to-business sales. Recognized and promoted for consistently meeting or exceeding goals. Proven relationship development and management skills. Established client book-of-business with numerous Fortune 500 firms. Creative, goal-oriented, focused and professional, with strong negotiation and communication skills, demonstrated ability to maintain a balance between sales and maximizing client ROI while maintaining high levels of customer service.
Overview
20
20
years of professional experience
Work History
Account Director
ReTrav Media, LLC
New York, NY
04.2018 - Current
- Established trusted relationships with key principal owners, partners by providing consistent communication and exceptional service throughout the account lifecycle.
- Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities.
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.
- Negotiated favorable contract terms with clients, securing long-term business relationships and revenue growth.
- Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
Account Director
Encompass Media Group
New York, New York
01.2004 - 04.2018
- Develop and maintain business relationships and rapport with new and existing clientele while delivering a high level of customer service
- Work with corporations and agencies both Domestic and International
- Prepare contracts, invoices and RFP's for clients and agencies using company database, Microsoft Excel, and Power Point
- Promoted from Account Executive to Sales Manager to Account Director
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.
- Managed budgets for multiple accounts, ensuring optimal allocation of resources for maximum impact.
- Responsible for orientation and training of new hires
- Use my skill and knowledge of the company to attain maximum ROI for clients looking to advertise, showcased and feature their business/services throughout NYC, and Nationwide
- Oversee Production Department to ensure artwork and placement is to client satisfaction
Education
Duel Major: BS English/Media Communications - Business Communications
East Stroudsburg University
East Stroudsburg, Pa. 12.2003
Skills
- Sales Logix
- ACT Program
- Windows Operating Systems
- Adobe Acrobat
- Microsoft Applications including Excel, Word, and Power Point
References
Available upon request
Timeline
Account Director
ReTrav Media, LLC
04.2018 - Current
Account Director
Encompass Media Group
01.2004 - 04.2018
Duel Major: BS English/Media Communications - Business Communications
East Stroudsburg University