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Donald John Price
Director of Ecommerce
Charleston,SC
Work Preference
Summary
Commerce leader with 13+ years building and scaling multimillion-dollar eCommerce businesses and advising on complex digital transformations. Deep expertise in Shopify Plus ecosystems, backend integrations, and translating technical complexity into revenue-driving strategies. Proven ability to diagnose business challenges, architect scalable solutions, and influence executive stakeholders across marketing, operations, and technology. Deep experience owning end-to-end commerce ecosystems-from storefront to fulfillment-including logistics, system integrations, and operational workflows.
Overview
21
21
years of professional experience
Work History
Director of Ecommerce
Nordic Wellness Inc.
Charleston, SC
01.2024 - Current
Director of Ecommerce
Sunlighten Saunas
Overland Park, KS
03.2023 - 12.2023
- Built and scaled D2C revenue from ~$2.5M to $15M+ (+540%) through strategic commerce architecture, marketing execution, and system optimization
- Owned full commerce ecosystem across Shopify Plus, logistics, and connected product systems (Nordic Flow app + hardware integration)
- Led implementation and management of all core technical platforms, including fulfillment, inventory, and customer experience systems
- Designed end-to-end system flows across order management, fulfillment, and post-purchase experience to support high-ticket product scaling
- Acted as primary bridge between executive leadership, developers, and vendors, translating business goals into technical solutions
- Identified and resolved operational and system bottlenecks across logistics and backend infrastructure, improving scalability and customer experience
- Partnered with executive stakeholders to define strategy, secure buy-in, and drive adoption of complex commerce initiatives
- Scaled a high-ticket D2C business requiring advanced logistics coordination and multi-system integration
- Orchestrated 80% YoY revenue growth through a strategic eCommerce transformation
- Owned platform strategy and optimization of Shopify Plus ecosystem, improving conversion and engagement
- Built executive-level reporting and forecasting frameworks to guide investment and performance decisions
- Collaborated cross-functionally to align marketing, operations, and technology around growth initiatives
Director of Ecommerce
Toadfish
Charleston, SC
06.2018 - 03.2023
COO | Co-Founder
Five Palms Media
Charleston, SC
12.2016 - 05.2018
COO | Co-Founder
Electric Styles
Santa Monica, CA
07.2012 - 11.2016
- Scaled D2C revenue from $0 to $65M by building and optimizing a full commerce ecosystem across Shopify Plus, Amazon, and wholesale channels
- Architected end-to-end systems across logistics, inventory, and fulfillment to support rapid growth
- Led vendor selection, platform integrations, and system implementation across the Shopify ecosystem
- Diagnosed and resolved operational bottlenecks across backend systems, improving scalability and cross-channel performance
- Built and led high-performing teams across marketing, analytics, and operations
- Led strategy and execution for 15+ client accounts across SEO, paid media, and digital growth
- Acted as primary client-facing lead, diagnosing business challenges and translating them into technical marketing solutions
- Built long-term client relationships and expanded accounts through performance-driven strategy
- Developed and sold customized marketing solutions aligned to client growth objectives
- Scaled company from $50K to $5M in annual revenue
- Led go-to-market strategy, digital growth, and retail/wholesale distribution
- Raised $200K in seed funding and built operational infrastructure
Aviation Boatswain's Mate 2nd Class
United States Navy, USN
Norfolk, VA
07.2005 - 06.2012
- Executed 26,000+ aircraft launch and recovery operations with zero mishaps
- Maintained operational excellence under demanding and mission-critical conditions
- Awarded 2 NAM (Navy Achievement Medals) during 7 years of service.
- Created & published free SEO tutorials for advanced SEO theory and application.
Education
BBA - Business Entrepreneurship
Don J. Price
01.2015
Skills
- Consultative Commerce Strategy & Solutioning
- Shopify Plus Architecture & Platform Strategy
- API & Systems Integration (ERP, OMS, PIM, WMS)
- Executive Stakeholder Communication
- Complex Deal Structuring & Business Case Development
- D2C & Omnichannel Revenue Growth
- Technical Discovery & Requirements Definition
- UX/UI Optimization & Conversion Strategy
- Cross-functional Leadership (Tech, Marketing, Ops)
- Commerce Architecture & Systems Design
- API Integrations (ERP, OMS, WMS, PIM)
- Google Analytics
- SEO/SEM
- Paid Media
- Amazon Seller Central
- HTML/CSS
- Theme Development
Accomplishments
- Awarded 2 NAM (Navy Achievement Medals) during 7 years of service.
- Created & published free SEO tutorials for advanced SEO theory and application.
Core Capabilities
- Consultative Commerce Strategy & Solutioning
- Shopify Plus Architecture & Platform Strategy
- API & Systems Integration (ERP, OMS, PIM, WMS)
- Executive Stakeholder Communication
- Complex Deal Structuring & Business Case Development
- D2C & Omnichannel Revenue Growth
- Technical Discovery & Requirements Definition
- UX/UI Optimization & Conversion Strategy
- Cross-functional Leadership (Tech, Marketing, Ops)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
CSS
Javascript
Portfolio
FEATURED
Toadfish Mission | Let's Put 'Em Back™
Clarity is Found in Discomfort
Ironman Mentality: Choose Resilience, Attract Greatness
Toadfish Inshore Series | Spinning Reels
Toadfish Non-Tipping Can Cooler
Interests
Shark Tooth Hunting
Boating
Vanlife
Timeline
Director of Ecommerce
Nordic Wellness Inc.
01.2024 - Current
Director of Ecommerce
Sunlighten Saunas
03.2023 - 12.2023
Director of Ecommerce
Toadfish
06.2018 - 03.2023
COO | Co-Founder
Five Palms Media
12.2016 - 05.2018
COO | Co-Founder
Electric Styles
07.2012 - 11.2016
Aviation Boatswain's Mate 2nd Class
United States Navy, USN
07.2005 - 06.2012
BBA - Business Entrepreneurship
Don J. Price