Donald J. Price
Charleston,SC
Summary
Highly experienced and dynamically gifted Director of eCommerce with a proven 11+ year track record of building multimillion-dollar brands. A focused and data-driven executive that possesses a keen ability to translate a brand’s DNA and key initiatives into a highly effective - often buzzworthy - digital experience that drives brand engagement, customer loyalty, and rapid revenue growth. A resourceful problem solver with the ability to analyze and understand existing situations and develop comprehensive business solutions. Hands-on leader with successful experience building teams, igniting collaboration, implementing new processes, and ultimately delivering measurable results.
Overview
19
19
years of professional experience
Work History
Director of ECommerce
Sunlighten Saunas
Overland Park, KS
03.2023 - Current
- Ecommerce Strategy: Actively leading the formulation and execution of a comprehensive ecommerce strategy, which has successfully driven an exceptional 80% year-over-year increase in online revenue. Simultaneously, this strategy has significantly enhanced conversion rates, achieving a remarkable 22% improvement.
- Team Leadership: Directing a diverse team of 6 professionals, including web developers, designers, content creators, and external marketing agencies. Cultivating a collaborative team environment, aligning efforts with departmental objectives and company vision.
- Website Optimization: Leading the ongoing enhancement of the Shopify Plus ecommerce platform, focusing on A/B testing, user experience improvements, and SEO tactics. These initiatives significantly boost organic traffic and user engagement.
- Data-Driven Decision Making: Utilizing advanced analytics to guide strategic decisions, uncover growth opportunities, and refine marketing approaches. This data-centric strategy results in a 30% increase in the ROI of digital advertising campaigns.
- Inventory Management: Working closely with the operations team to streamline inventory management. Successfully reducing carrying costs by 15% while ensuring optimal product availability across multiple U.S. fulfillment centers.
- Reporting and KPI Tracking: Developing and maintaining comprehensive performance reports and KPI dashboards for executive review. Providing critical insights into key business metrics, supporting informed decision-making and strategic planning.
Director of Ecommerce
Toadfish
Charleston, SC
06.2018 - 03.2023
- Foundationally built Toadfish’s direct to consumer business from zero to $65+ million in revenue in 5 years
- Designed, developed, and managed all aspects of the eCommerce Shopify Plus website with both internal and 3rd party vendors
- Responsible for driving a multi-channel marketing strategy that builds brand awareness, conversions, loyalty across search, display, social media, and video platforms
- Worked with cross-functional teams including senior-level executives, investors, directors, managers, sale & marketing staff to create budgets and forecasting models for the entire organization
- Created and maintained e-Commerce budget, strategy and marketing plans for sales channels
- Identified trends, areas of opportunity, scale and potential improvements to drive ongoing business vision and optimization
- Implemented and managed the Amazon Seller Central store, currently operating a rate of $3.5M per year and continually growing
- Created roadmap and deployed self-service B2B wholesale website that has resulted in $4.6M total revenue.
- Planned and implemented strategies to grow revenue.
- Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content.
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
COO | Co-Founder
Five Palms Media
Charleston, SC
12.2016 - 05.2018
- Worked with clients in the development of digital and traditional brand strategies across a wide variety of market segments
- Developed, optimized, and managed all digital paid social, search and email marketing campaigns across 15 client portfolios
- Performed deep dives into the competitive marketplace and client companies to identify opportunities; develop, present and negotiate proposals; and manage delivery of integrated campaigns
- Designed new client acquisition funnels for traffic landing from direct URL, PPC campaigns, organic SEO, and social media.
- Collaborated closely with clients to understand business needs and professional expectations and used information to define plan to boost success.
- Interacted effectively with clients by phone, email and in person, building dynamic relationships leading to more lucrative business opportunities.
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients.
COO | Co-Founder
Electric Styles
Santa Monica, CA
07.2012 - 11.2016
- Oversaw company growth while managing a team of 10 from $50,000/yr to $5,000,000/yr in a 4 year span
- Defined overall marketing strategy and personally handled SEO / SEM growth, driving 20% (SEO) and 32% (SEM) of website revenue through these channels
- Managed retail & wholesale distribution through channels such as Amazon, Etsy, Brookstone, EDC, TomorrowWorld and more
- Raised $200,000 in seed funding from strategic partner EmazingLights.
- Oversaw staff hiring, initiating new training and scheduled processes to streamline operations.
- Set pricing structures according to market analytics and emerging trends.
- Employed and managed vendors by negotiating deliverables, cost and expected quality.
- Conducted market research activities and competitive analysis to facilitate implementation of aggressive company marketing strategy.
Aviation Boatswain's Mate 2nd Class
United States Navy, USN
Norfolk, VA
07.2005 - 06.2012
- Quality Assurance Supervisor – managed planned maintenance schedule during war time operations.
- ALPO – Assistant Leading Petty Officer – guided 34 sailors daily throughout multiple deployments during Operation Enduring Freedom, Operation Iraqi Freedom, and Operation New Dawn.
- Successfully launched & recovered 26,782 aircrafts while serving as active catapult captain with zero mishaps.
Education
BBA - Business Entrepreneurship
San Diego State University
San Diego, CA01.2015
Skills
- Digital Marketing
- Google Analytics
- Search Engine Optimization
- Email Marketing
- Google AdWords
- Marketing Automation
- Shopify Plus Web Development
- Amazon Seller Central
- Social media marketing
- Business consulting
- Inventory management
- Inventory forecasting
- Business strategy
- Facebook Advertising
- Omni-Channel Management
- Page & Site Optimization
- UI & UX Optimization
- HTML5
- CSS
- Theme development
- Supervision & leadership
- Data management
Accomplishments
- D2C Sales Growth & New Business Models
- Social media marketing | strategy
- Google Marketing Solutions
- Business | financial consulting
- Inventory management & forecasting
- Shopify Plus Development
- Amazon SellerCentral Management
- Omni-Channel Management
- Page & Site Optimization
- UI & UX Optimization
- Customer Experience
- Partnership & Relationship Management
Additional Information
- Awarded 2 NAM (Navy Achievement Medals) during 7 years of service.
- Created & published free SEO tutorials for advanced SEO theory and application.
Timeline
Director of ECommerce
Sunlighten Saunas
03.2023 - Current
Director of Ecommerce
Toadfish
06.2018 - 03.2023
COO | Co-Founder
Five Palms Media
12.2016 - 05.2018
COO | Co-Founder
Electric Styles
07.2012 - 11.2016
Aviation Boatswain's Mate 2nd Class
United States Navy, USN
07.2005 - 06.2012
BBA - Business Entrepreneurship
San Diego State University
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