Donna Ahlf-Perin
Queen Creek,AZ
Summary
Talented Owner with excellent marketing and customer service skills with more than 31 years of experience. Highly effective and comfortable working with people at all levels in organization.
Overview
24
24
years of professional experience
Work History
Owner/CEO
Ladera Design & Associates
1390 W Cherrywood Drive Queen Creek AZ 85140
01.2015 - Current
- Evaluated suppliers to maintain cost controls and improve operations.
- Consulted with customers to assess needs and propose optimal solutions.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Managed financial aspects of business, including budgeting, financial reporting, and tax preparation.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
Director of Floor Covering Sales
Glabman Furniture
Costa Mesa, CA
01.2008 - 12.2014
- Managed 5 locations in Southern CA with 47 designers. Oversaw all floor covering jobs.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
Territory Manager
Fabrica International
Santa Ana, CA
01.2000 - 01.2005
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Developed and monitored sales representative goals and performance to drive territory goals.
- Researched competitor activity and used findings to develop sales growth strategies.
- Managed over 300 accounts within territory from Central Coast of CA to Los Angeles
- Increased territory by 80% first year.
Education
No Degree - Interior Design
West Valley College
Saratoga, CASkills
- Business Administration
- Business marketing
- Customer Service Management
- Project estimating
- Vendor Relationship Management
- Small business operations
- Customer Relations
Timeline
Owner/CEO
Ladera Design & Associates
01.2015 - Current
Director of Floor Covering Sales
Glabman Furniture
01.2008 - 12.2014
Territory Manager
Fabrica International
01.2000 - 01.2005
No Degree - Interior Design
West Valley College