Donna Hardwick
Brookline,MA
Summary
Talented executive with exceptional blend of creativity and business acumen. Specialize in social impact marketing and communications. Demonstrated record of emphatic leadership and creative content development. Known for delivering impactful campaigns and fostering collaborative team environments.
Overview
29
29
years of professional experience
Work History
Director of Marketing & Communications
Isabella Stewart Gardner Museum
09.2023 - Current
- Serve on senior leadership contributing to strategy and high-level decision-making
- Built cross-functional team to ensure cohesive marketing strategies
- Evaluated campaign performance using analytics tools, refining strategies based on data insights
- Increased visitors to Museum by 13%
- Enhanced internal communications, streamlining processes to improve efficiency
- Key spokesperson with media
Founder & President
On and On Marketing & Communications
01.2008 - Current
- Founded a business specializing in social impact campaigns
- Led development, management, and growth of priority relationships with clients
- Established solid footprint by securing $120,000 in new business within 4 weeks
- 75% of new business inquiries led to executed contracts
- Beat out four agencies to secure Pulitzer-Prize Winning book 'Slavery by Another Name' project that led to a two-year national campaign with PBS station partners; grass roots community screenings and engagement events including StoryCorps, Sundance Film Festival and the Television Critics Association
Chief Marketing Officer
PRX
09.2018 - 05.2023
- Built marketing department to include 11 team members; responsible for all aspects of audience growth; data analytics; partnership development; communications; and digital creative
- Launched tween podcast network, TRAX
- Transformed PRX brand identity leading to millions of additional listeners; 500% increase across social media platforms and, 1000% increase of SOV
- Grew PRX show audiences by 3+ million each week
- Managed branding campaigns and event marketing initiatives in print, video, web and social media
Senior Director, Communications
ITVS
01.2017 - 09.2018
- Produced national live-event program with 60+ national partners leading to 150+ film screenings annually
- Elevated ITVS profile through regular content creation to promote series 'Independent Lens' that included awards season; trailers; red carpet press events; and live events including Emmy's; Peabody; and IDA Doc Awards
- Oversaw content initiatives including social, SEO, email newsletters, blog, website and promo content for broadcast and online series
- Established partnerships with 260+ national PBS stations through content strategy and development
- Promoted from Director to Senior Director within four months
Vice President, Television
mPRm Communications
06.2007 - 01.2008
- Developed and executed national campaigns for clients including, PBS, Discovery Channel, Independent Film Channel, Telemundo, ABC and Ovation Network with team of 20 branding and PR specialists
- Generated $200,000 in revenue via lead generation and new business proposals
Vice President, Marketing
Porchlight Entertainment
10.2006 - 06.2007
- Created corporate strategies and developed international and domestic marketing campaigns with an $800,000 annual budget
- Produced domestic and international events: NATPE, MIPTV, MIPCOM and TCA
Director, Communications
American Public Television
11.2001 - 10.2006
- Served as company spokesperson with national and international media
- Managed six-person staff, oversaw $750,000 budget
- Redesigned website resulting in 90% increase traffic
Director, Station Relations
American Champion Entertainment
09.1998 - 08.2000
- Built new station marketing department, increasing PBS stations carrying television series by 100% in year one
- Developed education tool kits for teachers nationwide
Special Projects Associate, Station Marketing
WGBH
06.1996 - 09.1998
- Managed national marketing campaigns for award-winning television programs including: Antiques Roadshow, This Old House, NOVA, American Experience and Frontline
Education
B.A. - Communications, Political Science
University of New Hampshire
Durham, NH05.1993
Skills
- Annual planning
- Fundraising
- Fiscal management
- Content & promo creation
- Marketing analytics
- Media relations
Board Volunteer Experience
- Current Board Member at HopeWell, Inc.
- First Boston Marathon charity runner for Silver Lining Mentoring raising $10,000
- Co-lead DEAI Working Group, Isabella Stewart Gardner Museum
Timeline
Director of Marketing & Communications
Isabella Stewart Gardner Museum
09.2023 - Current
Chief Marketing Officer
PRX
09.2018 - 05.2023
Senior Director, Communications
ITVS
01.2017 - 09.2018
Founder & President
On and On Marketing & Communications
01.2008 - Current
Vice President, Television
mPRm Communications
06.2007 - 01.2008
Vice President, Marketing
Porchlight Entertainment
10.2006 - 06.2007
Director, Communications
American Public Television
11.2001 - 10.2006
Director, Station Relations
American Champion Entertainment
09.1998 - 08.2000
Special Projects Associate, Station Marketing
WGBH
06.1996 - 09.1998
B.A. - Communications, Political Science
University of New Hampshire
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