Melinda Langdon
New River,AZ
Summary
Dynamic and purpose-driven marketing and communications leader with over 13 years of versatile experience within agency and in-house environments. Proficient at steering creative, social, digital, PR, media, and research teams to develop and execute impactful marketing strategies. Proven track record of over five years dedicated to driving awareness and fostering growth within the healthcare industry.
Overview
14
14
years of professional experience
Work History
Director of Marketing & Communications
Ivy Brain Tumor Center At Barrow Neurological
01.2019 - Current
- Built brand from the ground up by developing and executing strategic marketing and communications plans targeted to key audiences including patients, caregivers, donors, referring physicians, healthcare and industry professionals, which comprised of digital, social media, content marketing, video, email marketing, PR, events, tours, community outreach, sponsorships, stewardship and traditional advertising.
- Built and managed a team of marketing and communications specialists, including hiring, mentoring and managing workloads, schedules and deadlines.
- Hired and managed agency partners, consultants, freelancers and other suppliers.
- Developed and managed annual marketing budgets.
- Tracked KPIs and analyzed performance, preparing dashboards and reports for senior leadership and board members on monthly, quarterly and annual basis.
- Collaborated and develop strong relationships with key stakeholders across organization in order to drive business goals.
- Produced and executed clinical trial recruitment campaigns and patient-facing materials following IRB and regulatory guidelines.
Brand Supervisor
R&R Partners
06.2013 - 01.2019
- Managed production and implementation of fully integrated campaigns for clients in healthcare, technology and nonprofit sectors.
- Daily responsibilities included strategic planning, developing SOWs, driving timelines, managing budgets, campaign reporting, leading a cross-functional agency team, and building and maintaining strong client relationships.
- Promoted from Brand Manager to Senior Brand Manager to Brand Supervisor in less than five years.
- Using data and research, helped introduce customer lifecycle and communications plan for my client which led to increase in retention and dramatically improved ROI.
- Led development of a creative evolution for my client that brought their brand purpose to life through breakthrough storytelling. This resulted in increased messaging recall, awareness and positivity among customers.
- Clients included Barrow Neurological Institute, Honeywell Aerospace, Banner|Aetna, Arizona Department of Agriculture, Arizona Nursery Association and Chrysalis.
Area Manager, Operations Team Lead
Gannett/USA Today Network
10.2010 - 06.2013
- Helped launch a social commerce platform in Phoenix, AZ and played integral role in its expansion to 52 additional markets.
- Managed day-to-day operations of platform, including marketing strategy, lead generation, content creation, product development, customer service, in-bound sales and sales support.
Senior Public Relations Intern
Zion & Zion Partners
06.2010 - 10.2010
- Wrote and distributed press releases for company and clients.
- Created engaging social media content to catch attention of potential customers.
- Responded to comments, posts and questions from various social media channels under supervision of account executive.
- Helped plan and execute private, company and client events.
- Provided administrative support to senior team members.
Education
Bachelor of Science - Advertising/Public Relations, Graphic Design
Northern Arizona University
Flagstaff, AZ06.2010
Skills
- Strategic Planning
- Branding
- Project/Budget Management
- Client Service
- Data Analysis/Reporting
- Storytelling
- Team Management/Mentoring
- Social Media
- Copywriting
- Content Marketing
- Digital/Email Marketing
- SEM/SEO
- Event Planning
- Public and Media Relations
- Presentation
- Problem Solving
Affiliations
Chi Omega- Delta Lambda, NAU Panhellenic Council, National Society of Collegiate Scholars, PRSA
Timeline
Director of Marketing & Communications
Ivy Brain Tumor Center At Barrow Neurological
01.2019 - Current
Brand Supervisor
R&R Partners
06.2013 - 01.2019
Area Manager, Operations Team Lead
Gannett/USA Today Network
10.2010 - 06.2013
Senior Public Relations Intern
Zion & Zion Partners
06.2010 - 10.2010
Bachelor of Science - Advertising/Public Relations, Graphic Design
Northern Arizona University
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