Donna-Marie Siani
Rocky Point
Summary
Results-oriented professional with a strong background in event coordination and promotional marketing. Demonstrated ability to oversee tradeshow logistics, manage substantial advertising budgets, and develop effective marketing materials that align with campaign objectives, driving brand awareness and customer loyalty.
Overview
31
31
years of professional experience
Work History
Marketing Administrator
Riverhead Building Supply
12.2020 - Current
- Event and tradeshow strategy, budget, logistics
- Managed development, production, and budget for promotional marketing materials to support campaign goals.
- Manage $2M Cooperative Advertising Budget
- Directed corporate apparel program to increase brand visibility and strengthen employee engagement initiatives.
Marketing Coordinator
American Regent Pharmaceuticals, Inc.
09.2015 - 12.2019
- Coordinated departmental communications and developed promotional marketing materials and sponsorships for Executive Staff and Sales team
- Executed tradeshow strategy, overseeing budget and logistics to ensure successful participation
- Led development and production of promotional marketing materials, managing budget to align with marketing objectives
- Coordinated print and digital advertising activities
- Managed/updated product information and content for company sites
Marketing Representative
C. Tech Collections, Inc.
05.2012 - 09.2015
- Managed seminars, special events, and tradeshows to promote brand awareness.
- Coordinated advertising activities, producing monthly newsletters and e-blasts to engage target audience.
- Developed client acquisition and retention strategies to enhance customer base.
Marketing and Event Manager
Advanced Network Technology Solutions
05.2007 - 10.2011
- Coordinated and implemented sales and marketing campaigns to increase brand visibility and customer engagement
- Supervised trade show planning and logistics to ensure successful execution and alignment with company goals
- Managed accounts payable and receivable processes
- Managed employee onboarding process to facilitate smooth integration of new hires into the team
Public Relations Supervisor
Communications Specialties, Inc
01.2000 - 05.2007
- Acted as primary media liaison, creating and distributing press releases, product announcements, and white papers to enhance brand visibility
- Planned and executed logistics for trade shows and PR activities, ensuring seamless execution and maximum audience engagement
- Developed marketing materials and communications for reps, dealers and distributors
- Supervised and edited company newsletters, ensuring consistent messaging and alignment with marketing strategy
Public Affairs Coordinator
John. T. Mather Memorial Hospital
09.1995 - 01.2000
- Coordinated community outreach programs and special events to engage local stakeholders
- Assisted development and fundraising initiatives to enhance community support
- Created and produced Hospital newsletters and brochures
- Oversaw placement of hospital advertisements to increase visibility and attract patients
Education
Bachelor of Fine Arts - Communications
New York Institute of Technology
Associate of Fine Arts - Interior Design
Suffolk County Community College
Skills
- Event planning and coordination
- Trade show execution
- Promotional materials strategies
- Budget management skills
- Salesforce and Dynamics 365
- QuickBooks and Veeva
- CRM software proficiency
- Microsoft Office Suite
- Time management expertise
- Team collaboration techniques
- Effective communication skills
- Brand development and promotion
Timeline
Marketing Administrator
Riverhead Building Supply
12.2020 - Current
Marketing Coordinator
American Regent Pharmaceuticals, Inc.
09.2015 - 12.2019
Marketing Representative
C. Tech Collections, Inc.
05.2012 - 09.2015
Marketing and Event Manager
Advanced Network Technology Solutions
05.2007 - 10.2011
Public Relations Supervisor
Communications Specialties, Inc
01.2000 - 05.2007
Public Affairs Coordinator
John. T. Mather Memorial Hospital
09.1995 - 01.2000
Bachelor of Fine Arts - Communications
New York Institute of Technology
Associate of Fine Arts - Interior Design
Suffolk County Community College