Donna Uncapher
Pottstown,PA
Summary
High-performing community relations director with solid experience in relationship building and proven track record in driving occupancy. Skilled at creating and implementing effective sales and marketing plans. Collaborative and committed to building relationships with prospects, referral partners, the community and co-workers.
Overview
26
26
years of professional experience
Work History
Community Relations Director
Amity Place Senior Living
10.2019 - Current
- Drives occupancy and revenue generation for a 70 unit personal care community to maximum levels.
- Creates and implements quarterly marketing plans that focus on leads, referral partners and community outreach.
- Generates offline referrals from unpaid sources by developing meaningful relationships in the community.
- Maintains competitive advantage by responding to all new leads and referrals within 15 minutes.
- Conducts thorough discovery with leads and referral partners.
- Oversees Way Back Home, Refer-a-Friend and Online Review Programs.
- Executes weekly sales playbook to meet communication expectations and KPI's that are thoroughly documented in the CRM database.
Director of Sales and Marketing
Astraea Marketing Group
01.2002 - 10.2019
- Created a graphic design and marketing consulting company that helped businesses create a brand, develop marketing strategies and collateral material, and build an online presence.
- Started with one client in the Exton region and grew into a business serving national and international clients.
- Clients included Pfizer Animal Health, Elanco, Zoetis, Federal Mogul, Whiteland Town Center, Monahan Law, Sianna Law, Peck Marketing Group, Tuttle Marketing Services, The Protection Bureau and more.
Marketing Manager
Marsh Creek Corporate Services
01.1998 - 01.2002
- Managed the marketing department for an organization selling four different product and service lines including: Printing, Document Storage, Security, and Transportation.
- Created unique marketing plans for each product line designed to build brand awareness, generate leads and meet revenue goals.
- Managed department budget and staffing.
- Organized events, developed collateral materials and worked with graphic design team.
Education
Bachelor of Arts - Marketing And Management
Immaculata University
West Chester, PA06.1999
Skills
- Community Networking
- Sales Management
- Marketing Communications
- Public Speaking
- Event Planning
- Social Media
Timeline
Community Relations Director
Amity Place Senior Living
10.2019 - Current
Director of Sales and Marketing
Astraea Marketing Group
01.2002 - 10.2019
Marketing Manager
Marsh Creek Corporate Services
01.1998 - 01.2002
Bachelor of Arts - Marketing And Management
Immaculata University