Summary
Overview
Work History
Education
Affiliations
Certification
Additional Information
Quote
Timeline
SoftwareDeveloper
DONNA L. WOODALL

DONNA L. WOODALL

Greater NYC area,NY

Summary

SENIOR MARKETING MANAGER Impact-driven, business development and marketing leader with extensive experience designing program strategies, developing customer and partner relationships, and creating new market opportunities. Proven ability to build and lead high-performing teams in complex, matrix environments. Consistently exceeds stakeholder expectations and targeted goals. A strategic thinker with strong marketing and communication skills who is adept at identifying business and customer needs. Proficient at situation analysis to achieve team results. Develops and implements innovative, and scalable programs.

Overview

30
30
years of professional experience
1
1
Certification

Work History

US Chief Digital Office, Sr. Director

Microsoft Corporation
11.2020 - 04.2022
  • Developed and Managed Key Executive Engagements, Devised new Social Impact Strategy
  • Managed US Citizenship & Market Development Team
  • Enable digital transformation and drive digital skills programs in priority markets, comprised of cities and states, across the US, through national marketing programs
  • Prioritized growth opportunities in AI and Cloud Computing to enable digital transformation partnerships & coalitions
  • Strong collaboration and alignment with key internal stakeholders, i.e
  • Government Affairs, Philanthropies, Airband, Tech for Social Impact, State & Local Government, and Education, to facilitate marketing programs and engagement strategies to increase share of voice, share of market, and share of growth
  • Designed marketing strategies and frameworks for high-profile executive forums including Senior Leadership Team (SLT) visits, Leadership Summits, Executive Roundtables, Customer/Partner Panels
  • Devised strategies to amplify social impact programs and executive engagements
  • Led DEI program initiative to build an internal culture that embraces racial equity and diverse communities to close the technology skills gap, and create societal impact sustainably
  • Collaborate with senior leaders in marketing/PR, finance, state & government affairs, sales, GD&I, and other key internal stakeholders to align business priorities

U.S. Public Sector, Director

Microsoft Corporation
02.2006 - 10.2020
  • Key Achievements: Awarded Gold Club distinction for creating new markets and delivering high customer satisfaction through tech literacy programs.
  • Developed national strategy for the delivery of high-profile executive forums with influencers (mayors, think tanks, educational institutions) around AI and cloud computing for regulated industry customers.
  • Demonstrated creativity and resourcefulness through the development of innovative solutions that deepened our customer relationships across 70 public sector partnerships nationwide.
  • Invented strategies to amplify and market a portfolio of social impact programs and digital literacy engagements.
  • Established our local presence in priority markets in the northeast - NYC, Boston, Philadelphia, Washington, DC
  • Delivered STEM training for K-12 students.
  • Collaborated with stakeholders in marketing/PR, finance, government affairs, sales, and other business groups to align business priorities.

Managing Consultant / Engagement Manager

Microsoft Consulting Services
03.2002 - 01.2006
  • Led and managed consulting projects for customers
  • Key Achievements: Exceeded goals annually to drive $3M+ in consulting services engagements
  • Consulting sales manager for key enterprise customers in the Mid-Atlantic region
  • Aligned with Account Executives (sales managers) to ensure software products enablement.

Marketing and Communications Consultant

The White House
Washington, D.C.
12.2001 - 05.2002

• Key Accomplishment: Developed and delivered a weeklong marketing communications program for the US Embassy at Vienna, Austria.

• Led and managed the annual multi-day visit for 100+ HBCU presidents.
• Developed marketing outreach to AA constituents visiting the White House.
• Collaborated with peers across multiple ethnic groups to design national and international visits in the Office of Public Liaison.

Product Manager, Program Manager, Pre-Sales Software Manager

Merant / Intersolv
Bethesda, MD
08.1992 - 12.2001

• Product Manager and team lead for software developers and marketing. collateral database software product line.
• Pre-Sales Software Consultant.

Education

Master of Business Administration - International Business

Georgetown University, McDonough Business School

Bachelor of Science - Computer Science

Brown University

Affiliations

BOARDS / MEMBERSHIPS: Raise DC, Leadership Greater Washington, DC Chamber of Commerce, Washington DC Economic Partnership, Delta Sigma Theta Sorority, Inc., Blacks at Microsoft (BAM) National Capital Area, DC Women@Microsoft

Certification

Strategic Alliances Certification, University of Pennsylvania, Wharton Executive Education

Additional Information

AWARDS - 2021 Empathy In Action Hero Award 2017 Microsoft Gold Club Award 2021, 2017, 2015 Gold Star Award (Special Stock) 2016, 2013, 2008 Circle of Excellence Top Sub Public Sector Award 2013, 2012 TEALS (Technology Education and Literacy in Schools) CS Advisor

Quote

It is never too late to be what you might have been.
George Eliot

Timeline

US Chief Digital Office, Sr. Director

Microsoft Corporation
11.2020 - 04.2022

U.S. Public Sector, Director

Microsoft Corporation
02.2006 - 10.2020

Managing Consultant / Engagement Manager

Microsoft Consulting Services
03.2002 - 01.2006

Marketing and Communications Consultant

The White House
12.2001 - 05.2002

Product Manager, Program Manager, Pre-Sales Software Manager

Merant / Intersolv
08.1992 - 12.2001

Master of Business Administration - International Business

Georgetown University, McDonough Business School

Bachelor of Science - Computer Science

Brown University
DONNA L. WOODALL