Donna Etchey
Business Development
Poulsbo,WA
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 20+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
27
27
years of professional experience
Work History
General Maner | Marketing Manager
THE PORT TOWNSEND & JEFFERSON COUNTY LEADER
03.2020 - 01.2023
- Prioritized staff to ensure goals and deadlines were met on projects Worked closely with the sales team to increase account base and revenue while also identifying key growth opportunities. Maintained account plans for top 20 client accounts. Leveraged knowledge of customers, market trends and principal to successfully market small and large businesses.
FINANCIAL ADVISOR
EDWARD JONES
01.2019 - 03.2020
- Advised clients with preparing financial plans, conducting investment research, and completing trades and transactions to assess and meet financial goals. Cultivated and strengthened relationships with new clients and educated clients on account services and capabilities.
GENERAL MANAGER | MMARKETING MANAGER
SOUND PUBLISHING
03.1996 - 06.2018
- Managed short and long-term strategies while reducing and controlling expenses by allocating resources as needed. Developed and executed marketing plan with team to achieve benchmarks and annual goals. Created and maintained Key Performance Indicators, including marketing dashboards, customer segmentation, and campaign measurement.
Delivered attainable budget ($4 – 5M annually) | Increased customer base 25% year over year | Increased website traffic by 30 – 50% annually)
Education
Diploma - Executive General Management
06.2014
Skills
- Communications
- Exceptional Customer Service
- Marketing Strategies
- Research & Market Analysis
- Microsoft Office Suite
- KPI Creation & Management
- Strategic Planning
- P & L Management
- Multitask in fast paced environment
- Social media skills
- Operations management/procedures
- Business development
- Project Management
- Strategic Goal Planner
- Digital Marketing
Affiliations
Past President, Poulsbo Chamber of Commerce, Past President, Kingston Chamber of Commerce. Past Board Member, Visit Kitsap, Vice President, Washington Newspaper Association, Rotarian - serving on several committees
VOLUNTEER | EVENT PLANNER
Historic Downtown Poulsbo
Created and maintained event expenditures, budgets and timelines, managed event logistics and operations. Coordinated with participating vendors during event planning. Conferred with event staff at event site to coordinate details.
Timeline
General Maner | Marketing Manager - THE PORT TOWNSEND & JEFFERSON COUNTY LEADER
03.2020 - 01.2023
FINANCIAL ADVISOR - EDWARD JONES
01.2019 - 03.2020
GENERAL MANAGER | MMARKETING MANAGER - SOUND PUBLISHING
03.1996 - 06.2018
THOMPSON RIVERS UNIVERSITY - Diploma, Executive General Management
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