Donna Sue Mastalka
Willow Park,TX
Summary
Dynamic marketing executive with extensive experience at IntelePeer, driving brand management and content marketing initiatives. Proven track record in public relations and analytics oversight, successfully launching campaigns that significantly increased engagement. Skilled in contract negotiation and fostering cross-functional collaboration to achieve strategic goals.
Overview
32
32
years of professional experience
Work History
VP Marketing
IntelePeer
Dania Beach, FL
01.2021 - 02.2025
- Company leadership position. I managed all marketing initiatives including brand identity, messaging, website, SEO and SEM, advertising, public relations, analyst and media relations.
- Drove revenue growth and established a new brand across multiple verticals while promoting the company through traditional, digital, and social media; developed and executed a comprehensive content marketing and demand generation strategy.
- Leading the marketing, digital and analytics teams.
- Overseeing corporate branding and visual identity initiatives.
- Building and driving public relations and analyst relations programs.
- Managed marketing initiatives encompassing brand identity, messaging, website, SEO, SEM, advertising, public relations, and analyst relations to enhance brand visibility and engagement.
- Managed website, social media, SEO, and SEM efforts.
- Owning all internal and external communications.
- Developed thought leadership programs to position the company as an industry authority.
- Departmental P&L responsibility.
- Oversaw departmental budget management to ensure alignment with financial goals.
- Contract negotiation.
- Project management.
- Agency of Record Management.
Senior Marketing Consultant
D2i
Austin, TX
03.2019 - 12.2021
- Created proposals, negotiated contracts, selected and managed subcontractors, and delivered projects on time and on budget.
- Aligned contracts with project requirements, making necessary adjustments to ensure compliance and project success.
- Collaborated with legal department to negotiate contracts and establish policies and procedures, ensuring alignment with company standards.
- Held signing authority for various contracts, ensuring compliance with company policies.
- Managed marketing and product management contracts for companies from start-up to enterprise, focusing on hyper-growth strategies.
Senior Director, Marketing
Coalfire
Westminster, CO
05.2015 - 11.2019
- Held key leadership position at established cybersecurity company, driving marketing vision and strategy.
- Led marketing initiatives encompassing strategy, brand identity, employee communications, digital marketing, traditional advertising, public relations, and analyst relations.
- Oversaw global marketing budget, ensuring strategic allocation of resources to maximize impact.
- P&L tracking and oversight.
VP, Marketing
Cycle30, a GCI Company
Anchorage, Alaska
05.2013 - 04.2015
- Established and reinforced strategic direction for Cycle30’s positioning and brand.
- Managed the marketing budget with a 'metrics driven' orientation.
- Developed strategic marketing plan integrating product development, public relations, employee communications, and media relations.
Senior Product Marketing Manager (SaaS)
Tendril Inc.
Boulder, Colorado
05.2011 - 05.2013
- Company lead for all international B2C product marketing activities including product launches.
- Coordinated product launches, focus groups, sales liaison, response tracking, and project management to drive campaign effectiveness and enhance ROI.
- Product pricing and margin analysis; translating technical product features into key marketing messages.
- Developed annual product marketing plan with P&L responsibility, aligning strategies with business objectives.
- Conducted consumer interviews to gather insights, informing product positioning and marketing strategies.
Marketing Director
HealthTrans
Denver, Colorado
02.2008 - 05.2011
- Launched marketing campaigns with Rite Aid, Kmart, and regional chains, enhancing brand visibility and driving customer engagement.
- Designed and implemented customer retention program, developing product plans, MRDs, and marketing plans to strengthen customer loyalty.
- Product Marketing projects included: international product launches, lead-gen campaign for new B2B business.
- Website development including integration into social media outlets; portal design; pricing; vendor management; competitive analysis projects; copy writing.
Director of Global Marketing
ACT Conferencing, Inc.
Golden, Colorado
01.2006 - 02.2008
- Led and motivated international marketing team and front-line employees to enhance collaboration and drive results.
- Broad experience and success managing an international marketing organization.
- Developed and executed integrated marketing and PR campaigns to strengthen brand presence and engagement.
- Systematized building and maintaining marketing plan to ensure consistent global execution across all media.
- Developed and implemented a comprehensive strategy for launching the new company brand across multiple platforms.
Senior Product Manager
Global Crossing
Westminster, Colorado
01.1998 - 01.2006
Marketing Manager PIP Program
Sloans Lake Managed Care
Denver, Colorado
01.1996 - 01.1998
Technical Marketing Manager
International Telco Corp (ITC) and Voice Plus, Inc.
San Francisco, California
01.1993 - 01.1996
Education
ChatGPT and Claude Certified -
11.2024
Certified Scrum Product Owner -
Rally
Boulder, CO12.2022
Certificate - Social Media Marketing
Colorado State University
Fort Collins, CO01.2010
MBA -
Colorado State University
Ft. Collins, CO01.2004
BA - Communications
University of Colorado
Boulder, CO01.1993
Certificate - French History & Business
University of Nice (La Fac des Lettres)
France01.1992
Skills
- Brand management
- Content marketing
- Digital marketing
- Public relations
- Analytics oversight
- Contract negotiation
Accomplishments
- Orchestrated all aspects of company Marketing Programs.
- Expertise in building and implementation of marketing plans, creating and managing budgets for SMB to large enterprise organizations.
- Worked effectively with executive, legal and finance teams to create budgets and win approval from Board of Directors.
- Expertise in various software platforms including AI, cybersecurity, and IoT.
- Earned considerable profits through market evaluation and targeted advertising and promotions.
- Skilled in keyword research, on-page and off-page SEO, and leveraging analytics tools to measure performance and ROI.
Activities
Polycom, Frost & Sullivan, Special Needs Trust Network (SNTN), Biking, Running, Triathlons, Dance instructor, Skiing, Tennis, Movies
Timeline
VP Marketing
IntelePeer
01.2021 - 02.2025
Senior Marketing Consultant
D2i
03.2019 - 12.2021
Senior Director, Marketing
Coalfire
05.2015 - 11.2019
VP, Marketing
Cycle30, a GCI Company
05.2013 - 04.2015
Senior Product Marketing Manager (SaaS)
Tendril Inc.
05.2011 - 05.2013
Marketing Director
HealthTrans
02.2008 - 05.2011
Director of Global Marketing
ACT Conferencing, Inc.
01.2006 - 02.2008
Senior Product Manager
Global Crossing
01.1998 - 01.2006
Marketing Manager PIP Program
Sloans Lake Managed Care
01.1996 - 01.1998
Technical Marketing Manager
International Telco Corp (ITC) and Voice Plus, Inc.
01.1993 - 01.1996
ChatGPT and Claude Certified -
Certified Scrum Product Owner -
Rally
Certificate - Social Media Marketing
Colorado State University
MBA -
Colorado State University
BA - Communications
University of Colorado
Certificate - French History & Business
University of Nice (La Fac des Lettres)