DONYA' BARBER
Union,NJ
Summary
Skilled marketing entrepreneur with proven accomplishments in driving growth and increasing profits. Articulate and driven with high energy and engaging personality. Proficient in growing categories, managing inventory and tracking results to optimize campaigns. Creative, forward-thinking and profit minded. Over 8 years of customer service experience.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Business/Clothing Brand Owner
Yae Fitness
04.2021 - Current
- Acquire, clean, style, photograph, and ship inventory, paying great attention to detail to provide an excellent buying experience
- Planned, implemented and tracked sales and marketing strategies to promote brand products
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability
- Monitored online advertising and social media campaigns to assess success of different strategies
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets
- Complied product, market and customer and customer data to generate informed sales and profit projections
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach
- Incorporated product changes into marketing messages to drive sales and returning customers
- Developed innovative marketing campaigns based on keys objectives.
Personal Trainer/Fitness Nutritionist
Yae Fitness
01.2021 - Current
- Developed individualized fitness plans for clients based on their goals and needs
- Educate clients on proper exercise techniques and safety
- Lead group class exercises
- Provide nutritional guidance and advice
- Stay up-to-date on the latest fitness trends and techniques
- Participate in continuing education and professional development opportunities
- Maintain a safe and clean exercise environment.
Bartender/Waitress
Dolce Restaurant Lounge
01.2017 - 03.2024
- Ensured that all guests felt welcome, and provided responsive, professional service at all times, leading to an average of 20% in tip earnings
- Maintained a robust knowledge of 150+ food and drink items to proactively up-sell and serve menu items to guests while ensuring customer satisfaction
- Open, calculate, and close bar tabs while helping new hires as needed
- Collaborated on a team comprising various kitchen staff, barbacks, bussers, waitresses and hostesses
- Maintained impeccably clean work stations by demonstrating strong attention to detail and a sense of urgency
- Entered orders into POS for transmittal to kitchen staff, and communicated special instructions to kitchen.
- Served high customer volumes during special events, nights, and weekends.
- Managed cash handling duties responsibly, ensuring accurate accounting at the end of each shift.
Concession Assistant Lead
Prudential Center/Legends Hospitality LLC.
08.2016 - 04.2017
- Coached and developed new cashiers
- Distributed, monitored and maintained cash within all registers at multiple concessions stands
- Help manage accurate cash flow paperwork
- Accurate accounting and handling of large amounts of cash.
Education
Bachelor of Liberal Arts - Communications/Public Relations
Kean University
Union, NJSkills
- Business Development
- Customer Service
- Verbal and Written Communication
- Sales
- Budgeting
- POS Systems
- Digital Marketing
- Inventory Management
- Brand Development Strategy
- Pattern Making
- Fashion Illustration
- Garment construction
- Product positioning
Certification
- Certified Personal Trainer
- Certified Nutrition Specialist
Timeline
Business/Clothing Brand Owner
Yae Fitness
04.2021 - Current
Personal Trainer/Fitness Nutritionist
Yae Fitness
01.2021 - Current
Bartender/Waitress
Dolce Restaurant Lounge
01.2017 - 03.2024
Concession Assistant Lead
Prudential Center/Legends Hospitality LLC.
08.2016 - 04.2017
Bachelor of Liberal Arts - Communications/Public Relations
Kean University