Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Douglas Watson

Summary

Sales and Customer Service professional with expertise in business account management and Sales development. Driven to provide superior quality customer service. Innovative in leveraging extensive knowledge of products and services as well as creating solutions for customers to drive loyalty, retention and revenue.

Overview

24
24
years of professional experience

Work History

Regional Sales Consultant

Hallmark Cards
01.2018 - Current

Responsibilities include management of a Gold Crown territory consisting of 48 accounts with 25 individual owners driving annual retail volume of $34 Million.

  • Duties include retailer consultation to drive strategic wholesale and retail sales, including the execution of all ED and seasonal Hallmark product programs.
  • Identify and facilitate on going ownership development opportunities by assisting with financial acumen, gift buying, marketing and merchandising and by conducting ongoing category analysis for retailers.
  • Responsibility for retail success by ensuring optimal product mix, maintaining replenishment and order support and product delivery.

Regional Sales Consultant -key Accounts

Hallmark Cards
04.2004 - Current
  • Managing the relationships with our top retailers to develop a collaborative partnership to mutually grow our retail business.
  • Responsible for 6 Key Chain retailers in North Eastern US. Approximate volume $30Million annually.


Gold Crown Sales Trainer

Hallmark Cards
02.2000 - 03.2004
  • Optimized resource allocation across multiple territories through the strategic planning, scheduling, and execution of regional training events.
  • Mentored high-potential employees with personalized coaching sessions aimed at accelerating their professional development and career advancement prospects.
  • Trainer for 12 individual Gold Crown territories. This included all retail training for owners an Sales training for territory representatives.

Education

MBA - Finance

Indiana University of Pennsylvania
Indiana, PA
05.2000

Bachelor of Science - Business Administration -Minor Finance

Edinboro University of Pennsylvania
Edinboro, PA
05.1988

Skills

  • Account management
  • Territory management
  • Interpersonal skills
  • Sales forecasting
  • Relationship building
  • Industry expertise
  • Conflict resolution

Accomplishments

  • Developed the Gold Crown Business review and planning Tool. This database links, Sales, WIN, Posr, CARE, Market development and lease information in one tool for year end business planning with owners.

Timeline

Regional Sales Consultant

Hallmark Cards
01.2018 - Current

Regional Sales Consultant -key Accounts

Hallmark Cards
04.2004 - Current

Gold Crown Sales Trainer

Hallmark Cards
02.2000 - 03.2004

MBA - Finance

Indiana University of Pennsylvania

Bachelor of Science - Business Administration -Minor Finance

Edinboro University of Pennsylvania
Douglas Watson