Harry De La Cruz DM, MBA

• 2021 to Present- Manage, coordinate and supervise medical education and medical practice segment sales teams for the different territories throughout Latin America and Spain. Achieved regional sales and revenue objectives by developing successful strategies, and servicing accounts to strengthen business relationships.
• Manage digital transition into simulation, courseware and dynamic content interface systems.
• Also responsible for P&L, Sales Forecasting and CRM oversight.
• Coordinate oversight of publishing plan and marketing efforts. Training and development sales and customer service teams on digital transition.

· Senior Field Sales Manager 2017-2021 Caribbean & Central America

· Field Sales Solutions 2015-2017 Caribbean

• 2012 to 2014- In charge of sales management throughout the English-speaking Caribbean. Supervised sales teams in Trinidad and Jamaica in the development of new business as well as the growth of existing business.
• Responsible for management and development in the Caribbean and Central America of the digital resource and solution platform conversion and growth. Responsible for presentation and training of new solutions to both reps and customers.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.

· 2008-2012 Key Account Sales Executive.

• Responsible for development of new business institutional accounts for digital database business segment in Puerto Rico and Caribbean Markets.
• Development of product recognition and solutions proficiency among customers. Management and renewal of existing accounts.
• Increased overall revenue by 30% and customer base by 40% through effective cold calling and networking to conduct face-to-face sales calls with C-level administrators and directors in assigned sales territory.