DREW SHERMAN

• Executive Leadership: Spearhead global marketing and acquisition strategies across North America and Europe, overseeing brand positioning, growth marketing, and corporate communications.
• Strategic Growth: Drive full-funnel marketing initiatives that directly contribute to revenue growth and market expansion across RPM North America and RPM Europe.
• Team Management: Lead and mentor a multi-disciplinary team of marketers, creatives, and strategists to execute cohesive campaigns.
• Brand Evolution: Orchestrated the evolution of the company’s brand identity, ensuring consistency across all touchpoints and solidifying RPM’s market presence.

Held successive leadership roles demonstrating rapid promotion and impact:

• VP, Head of Marketing: Managed the broader marketing function, aligning departmental goals with corporate revenue targets.
• Senior Director, Content Marketing: Developed and executed a comprehensive content strategy that increased engagement and lead generation.
• Director, Marketing & Communications: Established core communication pillars and external messaging frameworks.
• Freelance Creative Director, Marketing: Led the internal creative vision, elevating the visual and verbal identity of the brand.

• Revamped work strategies and processes to accomplish agency objectives.
• Collaborated with outside agencies and in-house teams to manage project progress and milestones.
• Managed campaigns with specific focuses in order to meet customer needs and creative visions.
• Collaborated with production on task list creation to meet overall project goals on time.
• Client work included: Ambulnz, Aetna, HP, HBO, Lakers, Lenovo, Netflix, Niagra Water, Sonatus, Tilly's, and Warner Bros.

MXM, part of Accenture Interactive, is an award-winning, content-powered digital agency with unmatched expertise across all channels.

• Delivered $30MM of revenue over 4 years by developing strategies and landing coveted accounts through well-regarded pitches.
• Awarded Digiday, ThinkLA, ICS MAXI, and ADDYS awards for Nestle, Sun-Maid, AMC, and Taubman.
• Served as creative lead for Lowe’s | Hulu | Taubman | AMC | Nestle | Sun-Maid |Leading Hotels of the World (LHW) | Chunk E. Cheese | Bob Evans.
• Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs.
• Led team of copywriters, art directors, designers, and MGFX editors to produce quality deliverables.

• 1 of 22 employees selected (of 2,000 employees) for six-month corporate leadership program, Meredith University.
• Closed 4 accounts with new business team and expanded growth of existing client work. Named lead on AMC, Bob Evans, Kilz, and Lowes.
• Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs.
• Concepted and executed campaigns across digital channels for clients including Nestlé |McCormick |SeaWorld | Lavazza |Continental Mills that met all timelines and budgetary requirements.

• Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
• Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs.
• Concepted and executed integrated and digital campaigns across digital channels for clients including Nestlé | McCormick |SeaWorld | Lavazza |Continental Mills that met all timelines and budgetary requirements.

Independent creative company that makes impact by mixing rigor, creativity, diverse ingredients, and passion.

• Awarded Best Mobile Campaign for Cinemax at EX Awards for Cinemax's “Strike Back.”
• Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video
• Lead writer for integrated and digital campaigns with Microsoft | Whole Foods | Cinemax | Lenovo | NBC | HBO