LINDSAY G. KIRCHINGER

• Directed enterprise-wide marketing and public relations for MEDC and Travel Michigan.
• Developed and executed integrated marketing strategies utilizing Pure Michigan brand across diverse audiences.
• Oversaw communications, including media relations, website strategy, and advertising campaigns.
• Managed high-impact marketing campaigns to increase visibility in business attraction and tourism sectors.
• Aligned strategic messaging with organizational priorities through collaboration with MEDC leadership.
• Planned and executed corporate events, trade shows, and presentations to enhance market position.
• Cultivated relationships with government entities and industry stakeholders to support initiatives.
• Oversaw strategic planning and budgeting for annual marketing and communications efforts.

• Spearheaded operational process improvement initiatives, streamlining workflows and enhancing internal systems at MEDC.
• Collaborated with Chief Operating & Customer Experience Officer to implement enterprise-wide performance-boosting strategies.
• Identified operational inefficiencies and provided strategic recommendations to executive leadership based on analysis.
• Facilitated leadership discussions to remove organizational barriers and ensure effective process change implementation.
• Oversaw MEDC’s strategic partnership with Michigan Economic Development Foundation, supporting key business attraction events.
• Cultivated strong relationships with stakeholders, fostering collaboration across MEDC divisions.
• Produced detailed reports and analyses for MEDC’s executive team addressing operational challenges.
• Conducted strategic planning sessions aligning process optimization with long-term corporate objectives.

• Directed operations and strategic planning for ART division to align cross-functional teams with statewide economic development goals.
• Served as senior advisor to EVP of Global Business Attraction & Real Estate, ensuring operational continuity.
• Led annual budgeting, metrics development, and marketing strategies to enhance divisional performance.
• Cultivated relationships with corporate executives and site selection firms to boost Michigan's business attraction efforts.
• Spearheaded deal generation and incentive negotiations with firms to promote investment relocation.
• Coordinated national and international economic development missions, engaging with the Governor and global leaders.
• Partnered with MEDC leadership to implement investment strategies targeting high-impact sectors.
• Oversaw preparation of project proposals and communications, including briefings and presentations.

• Directed team of 7 to secure corporate investments in Michigan via strategic partnerships.
• Collaborated with economic development partners to position Michigan as a premier business destination.
• Provided operational and strategic oversight for Attraction, Real Estate & Tribal business unit.

• Directed team of four in managing events, conferences, and international investment missions.
• Led major events for MEDC, enhancing Michigan's visibility to national and international audiences.
• Managed multi-million-dollar event budget, ensuring efficient allocation of resources.
• Fostered partnerships with Meetings Michigan to recruit four large-scale conferences in first year.
• Coordinated high-level diplomatic presentations for executives during strategic events.
• Influenced Connect Marketplace to host summer 2022 event in Detroit, attracting 4,000 professionals.
• Collaborated with national and international planners to bring major meetings to Michigan.
• Responded effectively to COVID-19 by implementing safety protocols and securing PPE.

• Served as primary protocol resource for legislators and government officials on international matters.
• Planned and coordinated overseas travel for Governor and VIP delegations to Europe, Asia, South America, and Middle East.
• Arranged visits for foreign heads of state and dignitaries to Michigan, ensuring collaboration with security and local governments.
• Acted as first point of contact for diplomatic community in Michigan, addressing concerns effectively.

• Company Overview: MEDC collaborates with economic development partners to market Michigan as a preferred place to do business.
• Spearhead efforts to bring new corporate investment to Michigan by identifying U.S. and international businesses with potential to make direct investment or form a strategic partnership with an existing Michigan company.
• Secured $16.7 billion investment commitment with businesses, adding 80,000+ new jobs and preserving more than 40,000 additional jobs, leading the business attraction team.
• Launched diversification/joint venture strategy with top tier automotive suppliers to help assess their capabilities to expand their footprint in solar, energy storage, medical device, and wind energy sectors.
• Invited to present at 2011 American Wind Energy Association Conference about Michigan's success in the wind energy market.
• Participated on team that secured $1.36 billion in federal funding for companies in Michigan, and $1.6 billion in matching state funding that resulted in development of small, mid-cap, and Fortune 500 companies.
• Developed investment projects with more than 50 national and international business clients.
• Served as lead organizer for Governor’s investment missions. Secured a bilateral agreement between the governments of Michigan and Navarra, Spain to work together on business attraction, recruitment, and joint ventures.
• MEDC collaborates with economic development partners to market Michigan as a preferred place to do business.

Led business retention, expansion, and attraction initiatives for Shiawassee County.

• Secured $49 million in investments, resulting in creation of over 600 new jobs and preservation of 950+ existing jobs.
• Developed award-winning event 'The Polar Express' to enhance awareness for businesses considering relocation.
• Facilitated $12.5 million senior housing project through redevelopment of school and furniture manufacturing site into mixed-use community.
• Acquired $66,000 in Community Development Block Grant funding through SWAT analysis and collaboration with nine Downtown Development Authorities.
• Generated $2.1 million for 2008 capital campaign, surpassing $2 million target set by development team.
• Fostered healthy business environment through strategic partnerships among businesses, government, education, and community organizations.